| 郑林欣,王思奇,钱利淮,孙华锋.基于用户体验地图的竹编体验设计[J].包装工程,2020,41(14):154-159. |
| 基于用户体验地图的竹编体验设计 |
| Design of Bamboo Weaving Experience Based on User Experience Map |
| 投稿时间：2020-03-19 修订日期：2020-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.14.023 |
| 中文关键词: 用户体验地图 竹编体验 诉求 设计 |
| 英文关键词: user experience map bamboo weaving experience appeal design |
| 基金项目:2019年国家艺术基金人才培养项目（2019-A-04-(150)-0692）“竹编工艺文创设计人才培养”；2020年度浙江省哲学社会科学规划课题（20NDJC145YB）“体验经济视角下传统民艺发展新范式——‘乌镇竹编’的活态传承研究”；2018年度浙江省哲学社会科学规划重点课题“产品设计的文化符号编码与解码之研究”（18NDJC035Z）；2020年度浙江省新苗人才计划项目“基于文创品牌理论的乡村传统手工技艺类非遗的再生产与可持续发展研究”。 |
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| 中文摘要: |
| 目的 针对初次体验竹编的年轻消费者设计竹编体验，促进竹编工艺的活态传承，推动竹编文创由设计产品向设计体验的模式转变，从而实现可持续发展。方法 构建用户体验地图，从全局视角探究用户体验过程，根据用户行为和用户满意度，分析用户与竹编体验的接触点，定位并描述体验过程中的痛点、寻找机会点和罗列用户需求，总结竹编体验的设计诉求。结论 用户体验地图是归纳设计诉求的有效方法。通过分析目标用户各个阶段的竹编体验情况，辅助设计决策，提供设计诉求要点。例如体验时长不超过三个小时，竹编工艺种类为2~3种，竹篾色彩为天然本色，以基础纹样为主，满足网络社交需要等。以餐桌果盘竹编体验设计为例，验证用户体验地图的可行性与有效性，从而为竹编工艺创造性的转化和传统手工艺的活态传承提供新的启示。 |
| 英文摘要: |
| The work aims to design bamboo weaving experience for young consumers who are experiencing bamboo weaving for the first time, which can promote the dynamic inheritance of bamboo weaving process and the transformation of cultural and creative bamboo weaving from product design to experience design, in order to achieve sustainable development. The user experience map was built and the user experience process was explored from a global perspective. The contact points between users and bamboo weaving experience were analyzed based on user behavior and satisfaction. The pain points were located and described, opportunity points were sought and user requirements were listed to summarize the design appeal of bamboo weaving experience. User experience map is an effective way to summarize design appeals. Analyzing the bamboo weaving experience of the target users in each stage can assist in making design decisions and provide design appeal points: e.g. The duration of the experience is less than 3 hours; there are two or three kinds of bamboo weaving techniques; the color of bamboo strips is natural; and the basic patterns are mainly used to meet the needs of social network. Taking the bamboo weaving experience design of table fruit plate as an example, the feasibility and effectiveness of user experience map is verified, which provides a new enlightenment for the creative transformation of bamboo weaving process and the dynamic inheritance of traditional handicraft. |
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