| 盛玉雯,陈庆军.南京山景社区文创产业振兴策略与实践[J].包装工程,2020,41(14):311-319. |
| 南京山景社区文创产业振兴策略与实践 |
| Strategy and Practice of Revitalizing Cultural and Creative Industry in Nanjing Shanjing Community |
| 投稿时间：2020-03-19 修订日期：2020-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.14.049 |
| 中文关键词: 文创设计 乡村振兴 山景社区 设计策略 |
| 英文关键词: cultural and creative design rural revitalization Shanjing Community design strategy |
| 基金项目:2019国家艺术基金艺术人才培养资助项目“长三角乡村振兴战略的文创设计人才培养”（2019A041300672）；2020广州市哲学社会科学发展“十三五”规划课题“粤港澳大湾区非遗旅游文创产品开发实践研究——南粤古驿道文创项目为例”（2020GZGJ234） |
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| 中文摘要: |
| 目的 以南京山景社区的文创设计在乡村振兴中介入产业振兴的策略进行综述，分析文创设计和乡村文化，探索其间产业融合、共同促进乡村振兴的关系，提出设计传播策略及实践途径。方法 在国家艺术基金“国长三角乡村振兴战略的文创设计人才培养”项目基础上，以南京山景社区为例，结合长三角地区丰厚的农耕文明传统和自身的资源优势，通过“三产融合”，使第二产业成为第一产业的中草药园和第三产业服务的桥梁，利用多元化分析实践演绎的方法，以及“四定位”和“五维度”的规划图表，展开对山景社区的实例论证。结论 从南京山景社区的实际情况出发，着重研究乡村文创设计与传播的策略，通过以产业振兴助推乡村振兴的方式，多维并举，让文创产业在实现区域经济、文化传播、美好生活、经济可持续性发展等方面带来重要启示。 |
| 英文摘要: |
| The work aims to summarize the strategies of cultural and creative design for Shanjing Community in Nanjing involving industrial revitalization in rural revitalization, analyze the cultural and creative design and rural culture, and explore the relationship between industrial integration and joint promotion of rural revitalization, so as to propose design communication strategies and practical approaches. Based on the project of “Cultural and Creative Design Talents Training of Rural Revitalization Strategy in the Yangtze River Delta” of China National Arts Fund, with the Shanjing Community in Nanjing as an example, the secondary industry became the bridge between the Chinese herbal medicine park and the tertiary service through the “integration of three industries” and the combination of agricultural civilization traditions of the Yangtze River Delta region and its own resource advantages. The case of Shanjing Community was demonstrated by means of diversified analysis and practical deduction, together with “four-positioning” and “five- dimensional” structural diagram. Starting from the actual situation of Shanjing Community in Nanjing, an emphasis is placed on the research of rural cultural and creative design as well as the strategies of its communication. Multi-dimensional methods like promoting rural revitalization through industrial revitalization allow cultural and creative industry to bring important enlightenment on the achievement of regional economy, cultural communication, better life, and sustainable economic development. |
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