| 钟蕾,费雪晶.天津市井文化视域下的文博产品设计研究[J].包装工程,2020,41(16):1-9. |
| 天津市井文化视域下的文博产品设计研究 |
| Design of Cultural Museum Products in the View of Tianjin Marketplace Culture |
| 投稿时间：2020-06-21 修订日期：2020-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.16.001 |
| 中文关键词: 天津市井文化 文博产品 设计研究 地域特征 |
| 英文关键词: marketplace culture in Tianjin local characteristic design research regional characteristics |
| 基金项目:天津市艺术科学规划重点项目（A18025） |
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| 中文摘要: |
| 目的 以天津市现有的博物馆馆藏文物、天津历史、地域风格等作为设计元素，基于天津市井文化进行文博产品设计。方法 首先了解天津文博产品相关的消费者需求，通过打造天津地方博物特色文化知识产权，设计出独特的品牌文化，并为此品牌进行系列化视觉设计与产品设计。然后通过对比不同地域文博产品设计研究，确定天津文博产品的设计路径。最后采用具象元素提炼与抽象元素提炼两种产品设计方法，根据文博产品设计三角法则，设计为元素直译型产品、提炼改造型产品、意蕴营造型产品、卡通型、创意型的五大类文博产品，其中产品形式互有交叉重合。结论 通过对天津现有资源的整合，为天津文博产品设计出一个完整路径模型，推进产品设计开发。地方特色文博产品设计的核心在于符合地方特色文化与当地风格特征，设计关键点在于产品品牌化的打造与文化知识产权的运用，形成风格明确的产品设计。 |
| 英文摘要: |
| The paper aims to design cultural museum product based on Tianjin marketplace culture of Tianjin in view of current collection of cultural relics, Tianjin history, regional style and other design elements of the existing Museum in Tianjin. First of all, the consumer demand related to the cultural museum product was understood, and a unique brand culture was designed by building culture intellectual property of Tianjin local museum. Under the brand, serial visual and product design were conducted. By comparing the product design of different regions, the design path of Tianjin cultural museum product was determined. Moreover, two methods of product design were adopted: concrete element extraction and abstract element extraction. Meanwhile, according to the triangle rules of cultural product design, product with five types: element literal translation, element refining and transformation, implication expression, cartoon and creative products were designed. Their forms overlapped with each other. Through the existing resources in Tianjin, the design of Tianjin cultural museum product is integrated into a complete path model to promote design and development of product. The core of design of cultural museum product of local characteristic lies in the conformity with local characteristic culture and local style. The key point of design is the creation of product brand and the application of cultural intellectual property, so as to form a series of product style. |
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