| 李帅,周作好,石鑫.海洋文化视域下的北部湾海产品手信包装设计研究[J].包装工程,2020,41(16):243-247. |
| 海洋文化视域下的北部湾海产品手信包装设计研究 |
| Souvenir Packaging Design of the Beibu Gulf Marine Products from the Perspective of Marine Culture |
| 投稿时间：2020-03-26 修订日期：2020-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.16.037 |
| 中文关键词: 海洋文化 北部湾 海产品 手信 包装设计 |
| 英文关键词: marine culture the Beibu Gulf marine products souvenir packaging design |
| 基金项目:北部湾海洋文化研究中心2018年度课题项目（2018BMCC07） |
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| 中文摘要: |
| 目的 探索海洋文化视域下的北部湾海产品手信包装创新设计形态及视觉艺术语言表现形式。方法 以陈述手信的发展轨迹及特性为铺垫；分析北部湾海产品礼品包装现状，并指出造成这一现状的根本原因；通过阐释海洋文化对北部湾海产品包装设计研究的重要意义，引出基于海洋文化视域的北部湾海产品手信包装设想；通过介绍海鸭蛋属性与特性，确定以“青壳外”海鸭蛋黄酥手信包装为例的设计研究：从品牌标识与插画图形、版面编排与品牌文字、系列化色彩、材料选择与结构设计等几个方面，对北部湾海产品手信包装设计进行深入探究。结论 以文化融入产品，只有从产品品质、品牌形象、包装形式、社会责任、文化传承等多维度打磨出来的产品，才能在复杂多变的社会经济中立足，引领地方同类产品在国家及地方发展战略布局中走得更远。 |
| 英文摘要: |
| The work aims to explore the innovative design form and visual art language of the Beibu Gulf marine products souvenir packaging from the perspective of marine culture. By stating the development trajectory and characteristics of souvenir, the current status of gift packaging for the Beibu Gulf marine products was analyzed and the root causes of this situation were pointed out. By explaining the significance of marine culture to the research of packaging design for the Beibu Gulf marine products, the idea of the Beibu Gulf marine products souvenir packaging based on marine culture was proposed. Through the introduction of the attributes and characteristics of sea duck eggs, the design and research of “Qingke Outside” sea duck egg-Yolk Puff souvenir packaging were determined as the example: the packaging design of the Beibu Gulf marine products souvenir was deeply explored from brand logo and illustration graphics, layout and brand text, serialization color, material selection and structure design. To incorporate culture into products, only products polished from multiple dimensions, such as product quality, brand image, packaging form, social responsibility, and cultural heritage, can gain a foothold in the complex and ever-changing social economy and lead local similar products to go further in the strategic layout of national and local development. |
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