| 李江泳,谭琪茜,邱盼,张伟,李周昕.基于心流理论的文创产品交互设计研究[J].包装工程,2020,41(18):287-293. |
| 基于心流理论的文创产品交互设计研究 |
| Interaction Design of Cultural and Creative Products Based on Heart Flow Theory |
| 投稿时间：2020-06-21 修订日期：2020-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.037 |
| 中文关键词: 心流理论 文创产品 交互设计 用户体验 南岳佛道文化 |
| 英文关键词: heart flow theory cultural and creative products interaction design user experience Nanyue Buddhism and Taoism culture |
| 基金项目:长株潭国家自主创新示范区专项（2018XK2302，2017XK2107）；国家自然科学基金资助项目（51505405） |
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| 中文摘要: |
| 目的 通过研究心流理论的相关成果，探究能增强用户购买欲望和提升用户体验的文创产品交互设计方法，为文创产品创新设计寻求新的研究思路。方法 以心流理论的心流产生渠道—技能和挑战相互平衡为理论依据，结合文创产品中“境”的交互，提出文创产品物境交互、情境交互、意境交互三个层次上的设计方法，包括清晰明确的界面分区，可感知的多感官文化交互，多功能结合和社交互动，清晰的功能引导和及时的操作反馈，意境元素多元化，降低文化意境认知度这六个对应方法，从而引导文化创意产品设计研究者进行更深层次的思索。结论 以南岳佛道文创产品为例，验证了该方法的可行性，从心流的角度出发，提升了用户体验，使用户感到满足和喜悦。同时，这也是一种指导文创产品开发创新的新思路和设计方法，能够促进文创产品设计的创新。 |
| 英文摘要: |
| The work aims to explore the interaction design methods of cultural and creative products that can enhance users’ purchasing desire and improve users’ experience through relevant achievements of flow theory and seek new research ideas for innovative design of cultural and creative products. Based on the balance between skills and challenges of heart flow channel in flow theory, and combined with the interaction of “context” in cultural and creative products, six corresponding design methods of cultural and creative products were put forward from three levels of object interaction, situation interaction and artistic conception interaction, including clear interface partition, perceptible multi-sensory cultural interaction, multi-functional combination and social interaction, clear functional guidance and timely operation feedback, diversified artistic conception elements and reduced awareness of cultural artistic conception, so as to guide the researchers of cultural and creative product design to conduct deep exploration. Taking cultural and creative products of Nanyue Buddhism and Taoism as example, the feasibility of this method was verified, and the user experience was brought from the perspective of heart flow, which made the user full of pleasure and satisfaction. At the same time, a new design method was product for the development and design of cultural and creative products, thus promoting the design innovation of cultural and creative products. |
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