| 边坤.蒙古族传统文化在地域城市形象构建中的表达研究[J].包装工程,2020,41(18):339-343. |
| 蒙古族传统文化在地域城市形象构建中的表达研究 |
| Expression of Mongolian Traditional Culture in Construction of Regional City Image |
| 投稿时间：2020-08-24 修订日期：2020-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.045 |
| 中文关键词: 蒙古族 草原文化 城市形象 城市文化 |
| 英文关键词: Mongolian grassland culture city image city culture |
| 基金项目:2018年度内蒙古社科规划项目内蒙古文化传播力建设基地专项课题（2018ZJD0004） |
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| 中文摘要: |
| 目的 草原文化是内蒙古地区独有的特色文化，记录着内蒙地区特有的历史文化与精神信仰。研究草原文化的内涵与要素，分析将其运用在城市形象上的途径及方法，为特色城市形象的构建提供建设依据。方法 通过对宗教文化、生活方式、建筑文化、生态文化、审美文化等方面的分析，探寻草原文化所蕴涵的要素和精神内涵，在此基础上，分别从自然崇拜、英雄崇拜以及建筑文化下的物象符号、蒙古族图案等方面阐述草原文化符号的类型和塑造城市形象的方法。结论 草原文化既是地域特色城市视觉形象的重要传达媒介，也是城市内在精神形象的魂之所在，研究草原文化在城市形象中的应用，有助于继承和发扬草原传统文化，对于促进内蒙古地区城市形象的建设与城市文脉发展有着重要的意义。 |
| 英文摘要: |
| Grassland culture is the unique characteristic culture of Inner Mongolia. It records the unique historical culture and spiritual belief of Inner Mongolia. The paper aims to study the connotation and elements of grassland culture, analyze ways and methods of its application in the city image, and then provide basis for the construction of the charac-teristic city image. Through analysis of grassland religious culture, life style, architectural culture, ecological culture and aesthetic concept, the paper explored the elements and spiritual connotation contained in the grassland culture. On this basis, from the natural worship, hero worship as well as the image symbols, Mongolian patterns, etc. under the architectural culture, the types of grassland culture and the methods of constructing city image were stated. Grassland culture is not only an important medium to convey the visual image of the city with regional characteristics, but also the soul of the inner spiritual image of the city. Studying the application of grassland culture in the urban image is helpful to inherit and carry forward the traditional grassland culture, which is of great significance to promote the construction of urban image and the development of urban context in Inner Mongolia. |
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