| 李超,刘翔宇,王征宇.中国传统文化对产品价值感知的作用[J].包装工程,2020,41(20):19-23. |
| 中国传统文化对产品价值感知的作用 |
| Effect of Chinese Traditional Cultural on Product Value Perception |
| 投稿时间：2020-09-07 修订日期：2020-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.004 |
| 中文关键词: 中国传统文化 文化分层 产品价值结构 价值感知 |
| 英文关键词: Chinese traditional culture cultural stratification product value structure value perception |
| 基金项目:2019年上海市艺术科学规划项目（ZD2018F01） |
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| 中文摘要: |
| 目的 为了让消费者更加有效地感知产品设计中的文化价值，让设计师更加有效地借助中国传统文化进行创意设计。方法 根据文化分层理论，分层次选取注重文化价值以及注重实用价值产品作为实验样本。基于产品的文化价值感知制作问卷，获得消费者对实验样本的文化价值感知满意度。通过对该数据的统计与分析，获得具有不同文化层次因素、不同产品类别与消费者文化感知满意度之间的关系。结论 消费者更容易感知以文化价值为主的产品的文化价值，消费者最满意中国传统文化以行为层形式应用于产品设计。在应用中国传统文化进行产品创意设计时，应该更加注重中国传统文化中行为层次的应用。 |
| 英文摘要: |
| The work aims to enable consumers to perceive the cultural value of product design more efficiently and designers to make creative design with the help of Chinese traditional culture more effectively. In this study, according to the theory of cultural stratification, the products focusing cultural value and practical value were selected as test samples by different levels. Based on the cultural value perception of the product, the questionnaire was created to obtain the consumer’s satisfaction with the cultural value perception in the test sample. Through the statistics and analysis of the data, the relationship among different cultural levels, different product categories and consumer’s cultural perception satisfaction was obtained. Consumers are more likely to perceive the cultural value of products based on cultural value. Consumers are most satisfied with the application of Chinese traditional culture in product design in the form of behavior. When Chinese traditional culture is applied in creative design of product, the application of behavioral level in Chinese traditional culture is required to be focused. |
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