文章摘要
王静,方兴.基于眼动追踪技术的食物设计视觉体验研究[J].包装工程,2020,41(20):169-173.
基于眼动追踪技术的食物设计视觉体验研究
Visual Experience of Food Design Based on Eye Tracking Technology
投稿时间:2020-08-05  修订日期:2020-10-20
DOI:10.19554/j.cnki.1001-3563.2020.20.027
中文关键词: 食物设计  眼球追踪  视觉体验  影响因素
英文关键词: food design  eye tracking  visual experience  influencing factors
基金项目:
作者单位
王静 武汉理工大学武汉 430070 
方兴 武汉理工大学武汉 430070 
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中文摘要:
      目的 利用眼动追踪技术从视觉体验的角度探寻食物设计中的影响因素,并尝试提出食物设计的视觉体验构建的方法。方法 选取近年来引起广泛热议的食物设计作品的案例图片作为测试样本,利用眼动追踪技术设计实验任务,采集整理二十名实验对象浏览测试图片时的眼动数据,如热点图和眼动轨迹等,并结合一对一深度访谈,进一步分析所得数据及结果。结果 通过对实验对象眼动仪测试和访谈结果的分析得出食物设计中食物的颜色、造型、包装及装饰会影响人们的对食物设计作品的视觉中心及关注度,人们会通过视觉最为第一印象来判断食物的味道,影响人们对食物的心理需求。结论 食物设计受色彩、场景、通感等因素的影响,通过改善相关的因素能够有利于提升食物设计中的视觉体验,给用户带来一种更加沉浸式的感受。
英文摘要:
      The work aims to explore the influencing factors in food design by the eye tracking technology from the perspective of visual experience and try to propose a visual experience building method for food design. The case pictures of food design works widely discussed in recent years were selected as test samples and the design experimental tasks were designed by eye tracking technology to collect the eye movement data such as heat maps and eye movement tracks when 20 experimental subjects viewed test pictures. Then, the obtained data and results were further analyzed combined with one-on-one in-depth interviews. Through the analysis on the experimental eye tracker test and interview results, the color, shape, packaging and decoration of food in food design affected people’s visual center and attention to food design works and people judged the taste of food by the first impression of vision, which affected people’s psychological needs for food. Food design is influenced by factors such as color, scene and synaesthesia. By improving related factors, the visual experience in food design can be enhanced effectively, bringing a more immersive feeling to users.
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