文章摘要
段培.文字图形类地域空间标志的构形分析与设计应用[J].包装工程,2020,41(20):212-222.
文字图形类地域空间标志的构形分析与设计应用
Configuration Analysis and Design Application of Regional-space Logo with Character and Graph
投稿时间:2020-08-03  修订日期:2020-10-20
DOI:10.19554/j.cnki.1001-3563.2020.20.035
中文关键词: 地域空间标志  分级式构形  空间文化生态特征  标志设计
英文关键词: regional-space logo  hierarchical configuration  spatial and cultural ecological characteristics  logo design
基金项目:河南省社科联经团联项目(SKL-2018-1159);商丘市哲学社会科学规划项目(SKG-2018-081)
作者单位
段培 商丘学院商丘 476000 
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中文摘要:
      目的 构建地域空间标志图形的分级式构形模型,并将其运用在商丘古城标志图形与文字的设计中。方法 结合文字图形类城市标志案例分析局部融合式构形、挤压式重构、分割(填充式)重构、流动式重构等构形方法,以构建商丘古城的分级式构形模型。首先,借助卡片分类法完成商丘古城空间文化生态特征因子的分类;其次,依据印象感知与文化感知双重维度对各类特征因子进行量化分析,获取主要特征因子的符号化图形集合,以确定作用图形与构成图形;最后,采用局部融合式构形与重构式构形方法完成商丘古城标志图形与文字的创意设计。结论 分级式构形方法能够塑造特色地域空间标志的整体印象,同时融合多样化的地域文脉特色,以丰富标志图形的文化内涵。
英文摘要:
      The work aims to construct the hierarchical-configuration-mode of regional-space logo graph and apply the mode in the design of logo graph and characters of Shangqiu Ancient City. Combined with the urban logo with character and graph, the configuration modes of partly integrated configuration, extrusion reconstruction, partition reconstruction, flow reconstruction, etc., were analyzed, in order to construct the hierarchical-configuration mode of Shangqiu Ancient City. Firstly, card sorting was used to finish classification of spatial and cultural ecological characteristics of Shangqiu Ancient City. Secondly, according to the dual dimension of impression perception and cultural perception, various characteristic factors were analyzed quantitatively to obtain the symbolic graph set of main feature factors to determine the action graph and composition graph. Thirdly, partly integrated configuration and reconstruction methods were adopted to complete the creative design of the logo graphs and characters of Shangqiu Ancient City. Hierarchical configuration method not only can sculpture the whole impression of regional-space logo, but also reconcile diversified regional context characteristics to the main graph, in order to make the cultural connotations of graph more abundant.
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