| 摘要: |
| 目的 针对陕西剪纸艺术的现代化传承问题，深入挖掘陕西剪纸艺术的内容，结合IP时代的特征，完成陕西剪纸艺术的IP塑造，做到对陕西剪纸艺术的创新性转化以及价值的变现。方法 采用资料收集法，从史料的角度，搜集、整理和归纳出关于陕西民间剪纸艺术的原始材料，挖掘陕西剪纸艺术的内容，进行IP可塑性分析，并通过图像提取法、受众分析法以及跨界思维法，归纳塑造陕西剪纸艺术IP的设计要点。结论 在陕西剪纸艺术的IP塑造中，首先要对其进行人格化设计，其次要使陕西剪纸艺术的受众形成圈层化，在分享、沟通和满足归属感的同时，自发地为陕西剪纸艺术进行宣传，再次要与其他IP进行跨界融合，达到一加一大于二的效果，从而完成陕西剪纸艺术的创新性转化，以此来保障其延绵不衰的文化价值，提高剪纸艺术的文化地位和社会认同感。 |
| 关键词: IP 陕西剪纸 人格化 圈层化 跨界融合 创新性转化 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.036 |
| 分类号:TB472 |
| 基金项目:省科技厅软科学项目；陕西文化产业发展路径及对策研究 |
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| Innovative Transformation of Paper-cut Art in IP Era |
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ZHAO Min-ting, YANG Yi-wen, LIU Chang
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Shaanxi University of Science and Technology College of Art and Design, Xi’an 710021, China
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| Abstract: |
| The work aims to deeply explore the content of Shaanxi paper-cut art for the problem of modernized inher-itance of Shaanxi paper-cut art and complete the IP shaping of Shaanxi paper-cut art combined with the characteristics of the IP era, so as to achieve the innovative transformation of Shaanxi paper-cut art and the realization of value. Data collection method was used to collect, organize and summarize the original materials about Shaanxi folk paper-cut art from the per-spective of historical materials, excavate the content of Shaanxi paper-cut art to conduct IP shaping analysis, and summarize the design points of Shaanxi paper-cut art IP through image extraction method, audience analysis method and cross-border thinking. In the IP shaping of Shaanxi paper-cut art, the first is to conduct personalized design, and the second is to form the audience of Shaanxi paper-cut art into a circle. While sharing and satisfying the sense of belonging, the Shaanxi paper-cut art is promoted spontaneously. Once again, the cross-border integration with other IP is required to achieve the effect of one plus one greater than two, thus completing the innovative transformation of Shaanxi paper-cut art, to protect its enduring cultural value and improve the cultural status and social identity of paper-cut art. |
| Key words: IP Shaanxi paper-cut art personalization circle cross-border integration innovative transformation |
