| 卢雅然.基于情感化视角的书籍设计[J].包装工程,2020,41(20):255-258. |
| 基于情感化视角的书籍设计 |
| Book Design Based on Emotional Perspective |
| 投稿时间：2020-06-30 修订日期：2020-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.042 |
| 中文关键词: 情感化 书籍设计 视觉表现 |
| 英文关键词: emotional book design visual expression |
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| 中文摘要: |
| 目的 探索书籍设计在情感化设计理念影响下所表现出的发展趋势及其具体的设计策略。方法 从书籍设计发展过程中呈现出的问题，引入情感化设计来对书籍设计进行影响，深入分析情感化设计的含义及其对读者的情感在本能水平、行为水平和反思水平的深刻把握，并以此为基础，分析情感化设计在书籍设计中必须重视视觉、材质和造型等细节，然后将视线聚焦于儿童读者群体和老年读者群体进行具体的情感化书籍设计，进一步明确情感化书籍设计的发展方向。结论 书籍的情感化设计能够赋予内容以更加多样的表现形式，在满足基本的书籍功能需求的同时，满足读者的心理需求，让书籍展现出更加独特的魅力，实现合理化、多元化的长远发展。 |
| 英文摘要: |
| The work aims to explore the development trend and specific strategies of book design under the influence of emotional design concept. From the deficiency in the book design development, the influence and penetration of emotional design on book design were introduced. Then, the meaning of emotional design was deeply analyzed and the profound understanding of readers’ emotion in instinct level, behavior level and reflection level was investigated. Based on this, the vision, material and modeling details that emotional design must be paid attention to in book design were analyzed. Focusing on children readers and elderly readers, the application of emotional book design was explored to further clarify the development direction and path of emotional book design. The emotional design of books can give the content with more diverse forms of expression and meet the psychological needs of readers while meeting the basic needs of the book function, thus making the books show more unique charm and realizing rational and diversified long-term development. |
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