| 欧家尹,张寒凝,纪律.社会创新愿景指导下的乡村文化振兴服务设计策略研究[J].包装工程,2020,40(22):161-167. |
| 社会创新愿景指导下的乡村文化振兴服务设计策略研究 |
| Sevice Design Strategy of Rural Culture Rejuvenation under the Guidance of Social Innovation Vision |
| 投稿时间：2020-09-22 |
| DOI：10.19554/j.cnki.1001-3563.2020.22.025 |
| 中文关键词: 社会创新愿景 乡村文化振兴 服务设计 社会创新 |
| 英文关键词: social innovation vision rural culture renaissance service design social innovation |
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| 中文摘要: |
| 目的 探究埃佐•曼奇尼提出的社会创新愿景对乡村文化振兴服务的指导意义以及在社会创新愿景指导下的乡村文化振兴服务设计的具体策略。方法 阐述和利用社会创新愿景的具体指导内涵，对不同乡村文化振兴服务案例的经营形式、服务内容、服务模式进行梳理归纳和分析，总结出社会创新愿景，即“小型、本地、开放、互联”，“通过复制实现规模拓展”和“通过连接实现规模提升”对乡村文化振兴服务的指导意义，并结合具体案例的分析结果，提出相应的服务设计策略。结论 依据社会创新愿景对乡村文化振兴服务的指导意义和乡村文化振兴服务案例的分析结果，根据愿景中的三个阶段，提出了具体的七个服务设计策略，为服务提供者改善和提升自身服务体验指出了方向和路径，也为今后相关乡村文化振兴服务设计领域的研究提供了参考思路。 |
| 英文摘要: |
| The work aims to explore the guiding significance of the social innovation vision proposed by Ezio Manzini to the rural cultural revitalization service and the specific strategies for the design of rural cultural revitalization services under the guidance of the social innovation vision. By expounding and utilizing the specific guiding connotation of the social innovation vision, the business forms, service contents and service modes of different rural cultural revitalization service cases were summarized and analyzed, and the guiding significance of new social innovation vision was summarized, that is, “small local open interconnection” and “achieving scale expansion through replication” and “reaching the scale through connection" to the rural cultural revitalization service were summarized. Combined with the analysis results of the case, corresponding service design strategy was proposed. According to the guiding significance of the social innovation vision to the rural cultural revitalization service and the analysis results of the rural cultural revitalization service case, and based on the three stages in the vision, seven specific service design strategies are proposed. It offers direction and path for service providers to improve their service experience, and provides a reference for the research of the related rural cultural revitalization service design in the future. |
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