| 王丽,徐浙青,林紫芳,潘荣.CMF设计在茶品牌包装中的创新应用研究[J].包装工程,2020,40(22):278-286. |
| CMF设计在茶品牌包装中的创新应用研究 |
| Innovative Application of CMF in Tea Brand Packaging Design |
| 投稿时间：2020-07-10 |
| DOI：10.19554/j.cnki.1001-3563.2020.22.044 |
| 中文关键词: CMF设计 茶品牌 包装设计 创新应用 |
| 英文关键词: CMF design tea brand packaging design innovative application |
| 基金项目:浙江省自然科学基金项目(LY16C160009) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 CMF设计是产品设计的重要环节，茶品牌包装的作用主要是彰显品牌特色与产品特征，是与产品联系最紧密的部分。基于CMF设计理念，提升茶品牌包装中的用户感性需求，为茶品牌包装设计提供不一样的创新思路，给消费者带来差异化、个性化及情感化的体验。方法 通过研究色彩(C)、材料(M)、表面处理工艺(F)的设计理论与原则，结合现代茶品牌包装的调研分析，以开化龙顶苏庄茶品牌“璋品贡”为应用案例分析，提出茶品牌包装中的CMF色彩体验层次内容、材料需求要素、表面处理工艺因素三者的创新思路。结论 用CMF设计优化茶品牌包装的平面美，结合包装的结构美，让消费者感受到包装传递出的人文情怀。在赋予包装差异性、审美性、推广性效果的同时，提升产品附加值。 |
| 英文摘要: |
| CMF is an essential part of product design. Tea brand packaging mainly demonstrates the brand characteristics and product features and is the most closely related part to the product. is the work aims to enhance the sentimental demand of the users to the team brand packaging based on the design concept of CMF, so as to provide an innovative and distinctive idea for tea brand packaging design and bring differentiated, personalized and emotional experience to consumers. With Z-PINGONG as an example, the innovative ideas of CMF related to several factors in gradations of color experiences, material requirements, and finishing in tea brand packaging were ultimately put forward through the research on the design theory and principles of Color, Material, and Finishing (CMF) and combined with the investigation and analysis on modern tea brand packaging. The plane beauty of tea brand packaging is optimized to let consumers feel the humanistic feelings conveyed by packaging combined with the structural beauty of packaging, thus improving the added value of products while giving packaging difference, aesthetics and promotional effects. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
