| 潘飞,姜可,王东琦.基于眼动追踪技术的购票网站可用性设计研究[J].包装工程,2020,40(24):243-247. |
| 基于眼动追踪技术的购票网站可用性设计研究 |
| Usability Design of Ticket Purchase Website Based on Eye Tracking |
| 投稿时间：2020-09-26 |
| DOI：10.19554/j.cnki.1001-3563.2020.24.036 |
| 中文关键词: 交互设计 可用性测试 眼动追踪 改良设计 购票网站 |
| 英文关键词: interactive design usability testing eye tracking improved design ticket website |
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| 中文摘要: |
| 目的 通过可用性评估发现购票网站的可用性问题，并进行改良设计，提升购票网站界面的操作有效性和操作效率，提升用户对网站的满意度。方法 基于眼动追踪实验和系统可用性量表(SUS)构建界面可用性评估模型。以新版12306购票网站购票过程为例，通过眼动实验获取用户的眼球运动信息的注视热点图和注视轨迹图，对界面进行定量分析;通过SUS和用户访谈获取用户购票过程中的主观感受，对界面进行定性分析。利用Axure软件对网站界面进行改良设计，并使用评估模型对改良方案进行可用性评估。结果 改良方案的操作总用时缩短，操作成功率明显提升，SUS、可学性以及可用性得分均有显著提高。结论 可用性评估模型可以有效发掘交互界面中的可用性问题，并指导界面的改良设计，可以为相关界面设计提供参考。 |
| 英文摘要: |
| The work aims to conduct improved design by finding the usability of the ticket-purchasing website through usability evaluation to improve the operational effectiveness and operational efficiency of the ticket-purchasing website interface and improve the user’s satisfaction with the website. Based on the eye tracking experiment and System Availability Scale (SUS), an interface usability assessment model was built. Taking the new 12306 ticket purchase website ticketing process as an example, the eye movement experiment was used to obtain the gaze hotspot map and the gaze trajectory map of the user’s eye movement information, and the interface was quantitatively analyzed. The subjective process of the user purchase ticket was obtained through SUS and user interview and the interface was qualitatively analyzed. The Axure software was used to improve the design of the website interface and the evaluation model was used to evaluate the usability of the improved solution. The total operation time of the improved scheme was shortened, the operation success rate was significantly improved, and the SUS, the learnability and the usability score were significantly improved. The usability assessment model can effectively explore the usability issues in the interactive interface and guide the improved design of the interface, which can provide reference for related interface design. |
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