| 时旺弟.基于华侨需求下的五邑侨乡文创产品设计研究[J].包装工程,2020,40(24):274-279, 285. |
| 基于华侨需求下的五邑侨乡文创产品设计研究 |
| Design of Cultural and Creative Products of Overseas Chinese Hometownof Wuyi Based on the Demand of Overseas Chinese |
| 投稿时间：2020-06-22 |
| DOI：10.19554/j.cnki.1001-3563.2020.24.041 |
| 中文关键词: 五邑侨乡 华侨需求 开平碉楼 文创产品设计 |
| 英文关键词: overseas Chinese hometown of Wuyi overseas Chinese demand Kaiping watchtower cultural and creative product design |
| 基金项目:2018年广东省高等教育学研究与改革项目(GDJX2018020);2018年广东省普通高校人文社科青年创新人才项目(2018GWQNCX132) |
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| 中文摘要: |
| 目的 基于对五邑华侨需求的准确挖掘，探索五邑侨乡文创产品的设计策略，并通过具体的设计实践验证该设计策略的有效性。方法 通过市场调查总结五邑侨乡文创产品存在的问题及发展机遇;基于马斯洛需求理论与五邑华侨特殊的文化背景，分析五邑华侨对文创产品的需求;运用诺曼设计心理学的三层次理论，设计三款符合五邑华侨需求的开平碉楼文创产品。结论 准确把握五邑华侨需求是有效创新五邑文创产品设计的前提，亦有利于五邑文创产品在海外市场的推广。诺曼设计心理学的三层次理论有助于打破目前五邑侨乡文创产品同质化严重、图形套用生硬与产品实用性低等问题，可有效提升五邑侨乡文创产品设计的创新层次。 |
| 英文摘要: |
| The work aims to explore a cultural and creative product design strategy in overseas Chinese hometown-Wuyi based on the deep research of Wuyi Overseas Chinese's demand, and validate the effectiveness of the design strategy through concrete design practice. Through market research, the problems and opportunities of cultural and creative products of Wuyi were summarized. Based on the Maslow needs theory and the special cultural background of Wuyi overseas Chinese, the demand of Wuyi overseas Chinese for cultural products was analyzed. The three-level theory of Norman’s design psychology was used to design three cultural and creative products of Kaiping watchtower that meet the needs of Wuyi overseas Chinese. The accurate research and understanding of the various needs of Wuyi Overseas Chinese is the premise of the innovative cultural and creative product design of Wuyi. It is also beneficial to the promotion of the products in overseas markets. The three-level theory of Norman’s design psychology helps to break the barrier of the homogenization of cultural products, the blunt graphics and the low practicality of products, which can effectively improve the innovation level of Wuyi cultural and creative products. |
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