| 苏建宁,沈宇浩,杨文瑾,张书涛.基于认知思维和蛛网结构的产品形态创新设计研究[J].包装工程,2021,42(2):14-21. |
| 基于认知思维和蛛网结构的产品形态创新设计研究 |
| Product Form Innovation Design Based on Cognitive Thinking and Cobweb Structure |
| 投稿时间：2020-09-10 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.003 |
| 中文关键词: 认知思维 蛛网结构 产品形态 创新设计 |
| 英文关键词: cognitive thinking cobweb structure product form innovative design |
| 基金项目:国家自然科学基金资助项目(51705226) |
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| 中文摘要: |
| 目的 结合设计师和用户的认知思维，基于蛛网结构建立两者之间的认知平衡模型并开发实用的创新设计工具，使产品形态设计的过程更为简明直观。方法 首先运用形态分析法提炼产品形态原型，通过类型学分析对设计方案进行分类，模拟蜘蛛建网行为，建立体现设计师认知的产品方案表征蛛网;然后采用访谈调研、口语分析的方法获取用户语义，对核心语义词汇进行审美逻辑上的形态关联分析，提取符合用户认知的撞击物形态;最后使用四边形网格描述产品方案和撞击物形态，借助形态融合技术生成创意产品形态，建构蛛网撞击进化设计系统，并以女性滑板车设计为例验证该方法的可行性。结果 模拟并应用了认知思维和蛛网结构，提出了一种新的产品形态创新设计方法。结论 蜘蛛建网、猎物撞击的行为和方式能够比较合理地模拟设计师和用户的认知平衡过程，该方法对于提高产品形态设计效率，开拓创新设计方法具有一定的参考价值和借鉴意义。 |
| 英文摘要: |
| The work aims to build a cognitive matching model between designers and users based on the cobweb structure by combining their cognitive thinking and develop a practical innovative design tool to make the process of product form design more compendious and intuitive. Firstly, the product form prototype was refined by morphological analysis, and the design schemes were classified based on typological analysis. The product schemes characterizing cobweb which reflected the designer’s cognition was established by simulating the behavior of spider constructing webs. Then interview survey and oral analysis were conducted to obtain user semantics. The core semantic vocabularies were transformed into product forms based on the morphological association analysis according to aesthetic logic, so as to extract the impactor’s form meeting the user’s cognition. Finally, the product schemes and the impactor’s form were described with quadrilateral grids, and creative product forms were generated with the aid of shape blending technology. The cobweb colliding evolutionary design system was constructed and the design of female scooter was taken as an example to verify the feasibility of the method. A new method of product form design was proposed by simulating and applying cognitive thinking and cobweb structure. The behavior and mode of spiders constructing webs and prey colliding on the webs can reasonably simulate the cognitive matching process between designers and users. The method has certain reference value and significance for improving the efficiency of product form design and creating new form design methods. |
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