| 陆琳,陈扬.民俗文化元素在城市品牌视觉形象中的应用[J].包装工程,2021,42(2):186-190, 194. |
| 民俗文化元素在城市品牌视觉形象中的应用 |
| Application of Folk Culture Elements in the Visual Image of City Brand |
| 投稿时间：2020-10-01 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.029 |
| 中文关键词: 城市品牌视觉形象 民俗文化 文化元素 葛沽宝辇会 |
| 英文关键词: Graphics in Visual Communication Design[J]. Packaging Engineering, 2014, 35(8):9-13. |
| 基金项目:天津市艺术科学研究规划项目(C12062) |
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| 中文摘要: |
| 目的 基于民俗文化个性特征，探讨文化元素提取方法，研究民俗文化元素在城市品牌视觉形象中的应用。方法 使用删繁就简法、临摹白描法、夸张变形法、元素重组等提取方法，深入挖掘民俗文化元素，提炼民俗文化元素的造型、色彩、文字等表现形式，将设计元素的思维理念应用于城市品牌形象视觉设计中，在民俗文化传承与创新之间探寻一条视觉表现策略，分析两者结合有效路径及产生的价值。结论 作为特定地域与历史时期所沉淀下的民俗文化，提炼元素并应用于城市品牌视觉形象塑造，将地域文化元素精准传播，避免城市塑造趋同，提升城市形象，展现独特文化，宣传城市理念，从视觉设计传播角度有效促进区域经济发展，彰显城市基因魅力，塑造个性化城市品牌视觉形象。 |
| 英文摘要: |
| The work aims to explore the extraction method of cultural elements based on personality characteristics of folk culture and then study the application of folk culture elements in the visual image of city brand. Extraction methods such as deleting complexity and simplifying, copying and sketching, exaggerating and deforming, and reorganizing elements, were used to dig out folk culture elements deeply and refine various expression ways of folk culture elements in modeling, color and text. The mind concept of design elements was applied in the visual image of city brand to search for a visual expression strategy between the inheritance and innovation of folk culture, analyzing the effective routes and the generated value through the combination. As a folk culture deposited in a specific region and historical period, elements are extracted and applied to the visual image of city brand, to accurately spread regional cultural elements in order to prevent city from developing toward the same direction, improve city image, display unique culture, broadcast city concepts and effectively promote zone economic development from the perspective of visual design spread, manifesting the city gene charm, and shaping the visual image of personalized city brands. |
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