| 楚东晓,李林飞.基于消费者类型的灯具形态设计偏好研究[J].包装工程,2021,42(4):135-143. |
| 基于消费者类型的灯具形态设计偏好研究 |
| User Preference in Lamp Form Design Based on Consumer Type |
| 投稿时间：2020-10-10 |
| DOI：10.19554/j.cnki.1001-3563.2021.04.018 |
| 中文关键词: 消费者偏好 消费者类型 灯具形态设计 对应分析 聚类分析 |
| 英文关键词: consumer preference consumer type lamp form design correspondence analysis cluster analysis |
| 基金项目:四川省教育厅人文社科重点研究基地工业设计产业研究中心重点项目(GYSJ18-038);武汉大学教发专项研究项目(2018JG050);武汉大学“通识3.0”《设计创新思维与方法》课程建设项目;CSC访问学者资助项目(201806275129);武汉晴川学院教研项目(JY2018Z01);中山市灯饰设计与产业应用协同创新中心建设(2012BAD29B05) |
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| 中文摘要: |
| 目的 为解决当前灯具市场中产品难以满足消费者复杂需求的问题，提出基于不同消费者类型的灯具产品形态设计偏好研究。方法 选取具有代表性的灯具产品，设计调查问卷收集消费者基本信息、消费者类型及灯具产品偏好，通过对应分析法和聚类分析法进行分析和评价。结论 总结归纳了“追新型”、“怀旧型”、“产品控型”三种类型消费者在灯具形态方面的设计选择偏好及各组偏好产品的主要特点和联系。“追新型”消费者偏爱具有创意造型的仿生设计灯具;“怀旧型”消费者偏爱人文气息浓厚的叙事设计灯具;“产品控型”消费者则更多关注灯具的操控性和功能表现。“追新型”和“怀旧型”消费者偏好的灯具都具备较强的场景营造能力和气氛烘托能力，“产品控型”消费者偏好的灯具在功能和交互方式上更具创意。由于消费者类型与产品造型之间存在比较明显的高相关性，所以今后在包括灯具在内的产品设计开发中需要更精准地定位目标消费者，提供符合消费者偏好的产品形态设计。 |
| 英文摘要: |
| The work aims to study the preferences of lamp form design based on different types of consumers, so as to solve the problem that the products in the current lamp market cannot meet the complex needs of consumers. Typical lamps were selected and a questionnaire was designed to collect the background information of consumers, the types of consumers and their preferences for lamps. Correspondence Analysis and Cluster Analysis were used for data analysis and evaluation. The design preference of three types of consumers namely, “stylish consumers”, “nostalgic consumers” and “product-oriented consumers”, in terms of lamp form and the main characteristics and connections of the products preferred by each group have been summarized and concluded. “Stylish consumers” prefer bionic lamps with creative shapes. “Nostalgic consumers” prefer narrative lamps with strong humanistic flavor. “Product-oriented consumers” pay more attention to the manipulation and functional performance of lamps. Both “stylish consumers” and “nostalgic consumers” prefer lamps with strong ability to create scenes and set off the atmosphere. “Product-oriented consumers” prefer the lamps which are more creative in function and interaction. Since there is a clear correlation between consumer types and product forms, target consumers need to be positioned accurately to provide form design suitable for consumer preference in the future design and development of new products. |
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