| 张丁伟,陈烈胜.智能交互在果蔬生鲜包装中的设计与研究[J].包装工程,2021,42(4):202-209. |
| 智能交互在果蔬生鲜包装中的设计与研究 |
| Design and Research of Intelligent Interaction in Fresh Fruit and Vegetable Packaging |
| 投稿时间：2020-11-19 |
| DOI：10.19554/j.cnki.1001-3563.2021.04.029 |
| 中文关键词: 果蔬生鲜 智能交互 人本理念 体验设计 |
| 英文关键词: fresh fruits and vegetables intelligent interaction humanistic concept experience design |
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| 中文摘要: |
| 目的 以智能交互技术在果蔬生鲜包装设计中的最新设计应用来改善消费者与包装之间的关系，实现更有趣、更智能的包装创新设计，提高人本意识和消费体验。方法 分析果蔬生鲜包装设计现状与智能化交互应用设计场景，探索智能交互在果蔬生鲜包装的交互性、共享性与可持续性三方面的应用设计，分析三阶段交互设计体验案例，突出智能化包装的人本设计理念。结论 通过交互技术、新包装材料、二维码等智能交互技术设计案例，既能保证生鲜果蔬包装的基本功能，又能提升消费者与生鲜果蔬包装的良好互动体验，还能满足甚至刺激消费者的情感需求与消费体验。在新时代，设计师需要保持对设计的敏感，坚持以用户为核心，融合信息智能化技术，实现消费者的包装交互体验升级，探索未来智能交互包装设计的多种可能性。 |
| 英文摘要: |
| The work aims to study the latest application of intelligent interaction technology in the design of fresh fruit and vegetable packaging to improve the relationship between consumers and packaging, achieve more interesting and intelligent packaging innovative design, and enhance human-oriented awareness and consumer experience. By analyzing the current situation of fresh fruit and vegetable packaging design and intelligent interactive application design scenario, the work explored the application design of intelligent interaction in interaction, sharing and sustainability of fresh fruit and vegetable packaging, and systematically analyzed three-stage interactive design experience cases to highlight the human-oriented design concept of intelligent packaging. Through interaction technology design cases such as intelligent interaction technology, new packaging materials and QR code, intelligent interaction technology can not only guarantee the basic functions of fresh fruit and vegetable packaging, but also improve the good interaction experience between consumers and fresh fruit and vegetable packaging, so as to meet or even stimulate the emotional needs and consumption experience of consumers. In the new era, designers need to keep their sensitivity to design, be user-centered, integrate intelligent information technology, upgrade consumer packaging interactive experience, and explore a variety of possibilities of intelligent interactive packaging design in the future. |
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