| 罗琴,张瑞秋.面向新生代消费者的养生茶服务设计研究[J].包装工程,2021,42(6):321-326, 335. |
| 面向新生代消费者的养生茶服务设计研究 |
| Design of Health Tea Service for New Generation Consumers |
| 投稿时间：2020-12-30 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.047 |
| 中文关键词: 消费升级 新生代 用户体验 服务设计 |
| 英文关键词: consumption upgrading new generation user experience service design |
| 基金项目:国家自然科学基金(61803108) |
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| 中文摘要: |
| 目的 以新生代消费群体为切入点，以提升用户体验为目标，探讨服务设计策略，为消费升级背景下的服务设计提供有效的设计方法、创新的思考方式以及适当的理论基础。方法 以养生茶服务系统为研究载体，从分析用户的消费特征入手，根据其特征设计新的服务模式，并根据该模式结合服务设计理论进行设计实践。结果 提出了“轻养生”的创新理念，并将其作为该服务系统中的隐性因素与其他显性因素相结合进行设计，构建了满足新生代消费特征的养生茶服务系统。结论 提出了服务系统的设计应该根据消费者的消费特征将视觉设计情感化、产品功能轻量化、交互方式轻量化、体验式消费与品牌整体识别动态化相结合的设计策略，为以提升用户体验为目标的服务设计提供了有利的参考。 |
| 英文摘要: |
| The work aims to explore the service design strategy with the new generation of consumer groups as the starting point and user experience improvement as the goal, and to provide effective design methods, innovative thinking methods, and appropriate theoretical basis for service design in the background of consumption upgrading. Taking the health tea service system as the research carrier and starting from analyzing the consumer’s consumption characteristics, a new service model was designed according to the characteristics and the design practice was carried out combined with service design theory. An innovative concept of “light health” was proposed and designed as a combination of “recessive factors” and other “dominant factors” in the service system and a health tea service system meeting the characteristics of the new generation of consumption was constructed. It is proposed that the design of the service system needs to meet the design strategy of combining visual design emotion, product function lightweight, experimental consumption and dynamic identification of brand according to the consumer’s consumption characteristics, thus providing favorable reference for service design with user experience improvement as the goal. |
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