| 赵利娜,王锋.平面设计中传统文化元素的渗透[J].包装工程,2021,42(6):352-355. |
| 平面设计中传统文化元素的渗透 |
| The Infiltration of Traditional Cultural Elements in Graphic Design |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.053 |
| 中文关键词: 平面设计 审美情感 艺术价值 |
| 英文关键词: graphic design aesthetic emotion artistic value |
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| 中文摘要: |
| 目的 探究传统文化元素在平面设计中的有效渗透及发展方向。方法 以我国悠久的传统文化为缘起，分析其在当前的社会变化中所扮演的角色，然后将落脚点放在平面设计领域，思索传统文化元素在丰富设计创意和形式、促进传承与发展以及提高作品审美情感等方面的良好作用，接着选取了海报设计、标志设计和包装设计这三个十分有代表性的设计方面，就其对传统文化元素的合理借鉴与应用展开探讨，并分别聚焦于文字、图形和色彩等元素进行了诸多的设计方向与方法的论证与实践。结论 传统文化元素历经千百年的磨练，已经形成了不可估量的审美价值和艺术价值，其在平面设计中的渗透是可行的，只要应用得当，必定增强作品的观赏性，引发受众的情感共鸣，进而更好地对民族传统文化实现继承和发扬。 |
| 英文摘要: |
| The paper aims to explore the effective penetration and development direction of traditional cultural elements in graphic design. Based onChina's long-standing traditional culture as the origin, this paper analyzesthe role of traditional cultural elements inthe current social changes, and then puts itsfoothold in the field of graphic design, thinking aboutthe good role of rich traditional culture elements in the design ideas and forms, promoting the heritage and development, and improving the emotional aspects of aesthetic works of good effect.Thenthe poster design, logo design and packaging design are selected as three very representative design aspects, and the reasonable reference and application of traditional cultural elements are discussed, and the demonstration and practice of many design directions and methods are respectively focused on text, graphics and color elements.After thousands of years of training, traditional cultural elements have formed inestimable aesthetic value and artistic value, its penetration in graphic design is feasible, as long as the appropriate application, will enhance the appreciation of the work, arouse the audience’s emotional resonance, and better to achieve the inheritance and development of national traditional culture. |
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