| 潘莉.厨房机器人的风险感知对用户使用意图的影响研究[J].包装工程,2021,42(8):45-49, 56. |
| 厨房机器人的风险感知对用户使用意图的影响研究 |
| Influence of Kitchen Robot’s Risk Perception on User Intention |
| 投稿时间：2021-01-02 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.006 |
| 中文关键词: TAM 厨房机器人 使用风险 偏相关结构方程模型 |
| 英文关键词: TAM kitchen robot using risk PLS-SEM |
| 基金项目:教育部人文社科青年基金项目(19YJCZH123);广东省哲学社会科学“十三五”规划学科共建项目(GD16XYS16) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 厨房机器人的使用能增强用户的幸福感，但机器人手臂常操控明火和刀具，具有潜在的使用风险，基于此考察厨房机器人的使用风险对用户使用意图的影响。方法 问卷设计包含五个构面，共计15道题，并以18~70岁潜在使用群体为研究对象，回收有效数据，共计287份，采用偏相关结构方程模型，考察使用风险潜变量对TAM中易用性、有用性和使用意图的影响。验证模型信效度，通过直接分析、中介模型和调节模型分别进行论证。结论 尽管部分用户担心厨房机器人的潜在风险，但是使用风险并不会影响对厨房机器人的使用意图。使用风险和使用意图在某种程度上具有分离效应，这一研究结果将有利于相关服务机器人企业对该类型产品的研发与推广。 |
| 英文摘要: |
| The use of kitchen robots can enhance users’ sense of happiness, but the robot arms often manipulate open flames and knives, which poses potential risks. Based on this, this paper investigates the impact of the using risk of kitchen robot on user’s intention.The questionnaire was designed with 15 questions in five dimensions, and 287 valid data were collected from the potential users aged 18 to 70. The partial least squares structural equation modeling was used to investigate the influence of ease of use and usefulness on the TAM’s using risk latent variable. The reliability and validity of the model were verified. The influence of using risk is demonstrated separately through direct analysis, mediation model, and adjustment model.Although some users are worried about kitchen robots’ potential risks, the using risk will not affect their intention of using kitchen robots. Using risk and intention to use have a separation effect to some extent, and the results can be beneficial to the research, development, and promotion of products related to service robot companies. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
