| 韦艳丽,周璇,刘煜炜.基于八角行为分析法的学习类APP游戏化驱动设计研究[J].包装工程,2021,42(8):148-155. |
| 基于八角行为分析法的学习类APP游戏化驱动设计研究 |
| Gamification Driving Design of Learning APP Based on Octagonal Behavior Analysis |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.019 |
| 中文关键词: 八角行为分析法 学习类APP 游戏化 驱动力 |
| 英文关键词: octagonal behavior analysis learning APP gamification driving force |
| 基金项目:2018年安徽省社会科学创新发展研究课题“中国制造2025”驱动下安徽服务型制造创新发展策略研究(2018CX023) |
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| 中文摘要: |
| 目的 研究八角行为的分析方法，并探索该方法在学习类APP设计中的应用。只有细化用户在学习体验中的自我需求和学习动机，才能为提升学习类APP的趣味性提供更多视角。方法 从八角行为分析法出发，探索八大核心驱动力对不同类型玩家用户行为的触发，通过对学习类APP用户类型的总结，得出目标型、探索型、互动型、竞争型4种学习者类型的学习乐趣和适用于4种类型学习者的游戏驱动机制。基于用户学习过程的前、中、后3个阶段，梳理得出激励学习者学习行为的游戏化驱动设计方法和模型。结论 以交互体验为中心的设计方法是设计开发中的重要环节，基于八角行为分析法的游戏化驱动设计模型，能够激发设计师的设计灵感和创新意识，突破其固有思维模式，寻找驱动学习者行为习惯的游戏化设计方法。 |
| 英文摘要: |
| To research the analysis method of octagonal behavior and explores the application of this method in the design of learning APP. Only by refining users’ self-needs and learning motivations in the learning experience can we provide more perspectives for enhancing the fun of learning apps. Through the octagonal behavior analysis method to explore the trigger of eight core driving forces on the user behavior of different types of players. Through the summary of the learning pleasure of four types of learners, namely target-oriented learners, exploration-oriented learners, interaction-oriented learners and competition-oriented learners, learn the game driving mechanism applicable to the four types of learners. Finally, based on the three stages of the user's learning process (early stage, middle stage, later stage), the gamification driving design method and model to stimulate learners’ learning behavior are sorted out. Interaction-centered design method is an important step in the design and development. Gamified driven design model based on octagonal behavior analysis method can inspire designers’ design andraise their awareness of innovation, make them think out ofthe box, and find gamified design method that drives learners’ behavior habits. |
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