| 孙丹丽,郭月朦.基于“互联网+”的乡村产品品牌价值探索[J].包装工程,2021,42(8):234-240. |
| 基于“互联网+”的乡村产品品牌价值探索 |
| Exploration of the Brand Value of Rural Products Based on “Internet +” |
| 投稿时间：2021-01-21 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.031 |
| 中文关键词: 互联网+ 农村电商 品牌设计 乡村振兴 |
| 英文关键词: Internet+ rural e-commerce brand design rural revitalization |
| 基金项目:重庆市社会科学规划项目(2019PY13);教育部人文社科项目(18XJA760001) |
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| 中文摘要: |
| 目的 以农村电商综合服务平台“村村旺”品牌设计项目为例，对乡村产品品牌形象提升提出以“互联网+设计”为角度出发的设计方法。探究互联网+模式下乡村产品品牌价值。方法 为了进一步实现“互联网+”模式下乡村产品品牌价值最大化，通过实例分析，针对重庆市重点扶贫区县乡村特色文化及农产品进行地域文化提炼，从设计思维的角度多方面、多维度跨界赋能乡村特色产业。结论 “互联网+设计”的品牌策划模式可以对乡村产品进行有效精准的市场营销定位与品牌形象升级，从而建立一种乡村文化与社会生活对接循环的新型乡村振兴模式。加强智慧农业建设，盘活农村存量资源，重塑乡村品牌地位，推动农村电商平台可持续发展，打造“互联网+设计”助力乡村振兴的战略措施。 |
| 英文摘要: |
| Taking the brand design project of “Cun Shop”, an integrated service platform for rural e-commerce, as an example, to promote the brand image of rural products to propose a design method based on “Internet + design”. In order to further maximize the brand value of rural products under the “Internet+” model, through case analysis, the regional culture of the rural characteristic culture and agricultural products in the key poverty alleviation districts and counties of Chongqing is refined, and multi-dimensional and multi-dimensional cross-border gifts from the perspective of design thinking can feature rural industries. The “Internet + design” brand planning model can effectively and accurately market positioning and brand image upgrades for rural products, thereby establishing a new rural revitalization model that connects rural culture and social life. Strengthen the construction of smart agriculture, revitalize the stock resources in rural areas, reshape the status of rural brands, promote the sustainable development of rural e-commerce platforms, and create strategic measures for “Internet + design” to help rural revitalization. |
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