| 王稼,田野,陈柏宇.日常生活视野下鹤庆瓦猫的语义转化与应用[J].包装工程,2021,42(8):241-247. |
| 日常生活视野下鹤庆瓦猫的语义转化与应用 |
| Semantic Transformation and Application of Heqing Tile Cat from the Perspective of Daily Life |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.032 |
| 中文关键词: 鹤庆瓦猫 传统文化 文创设计 非物质文化遗产 |
| 英文关键词: tile cat traditional culture cultural and creative design intangible cultural heritage |
| 基金项目:云南省教育厅人文社科类项目“非遗视域下云南民族博物馆文创产品的创新设计研究”(2019Y0044);昆明理工大学高层次人才平台建设项目“艺术介入云南特色文化产业发展路径与价值评估”(KKKP201855006) |
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| 中文摘要: |
| 目的 鹤庆瓦猫是大理州具有代表性的非物质文化遗产，它是一种镇宅神兽。研究鹤庆瓦猫造型符号的日常生活转向途径与创新应用，旨在让它走进人们的日常生活中。方法 通过文献研究法与实地调查法对鹤庆瓦猫的传统造型特征进行归纳总结;市场调研收集市面上鹤庆瓦猫文创产品信息，分析归纳鹤庆瓦猫文创产品现状及功能场景分布，找出其中存在的问题。再通过问卷调查法对现有产品用户反馈及用户需求进行统计研究，从设计实践的角度探索鹤庆瓦猫日常生活的转向途径。结果 结合前期调研结果，形成了以叙事性为切入点的黄铜书签“青瓦与猫”以及潮流玩咖旅行必备的便携式蓝牙音箱，赋予鹤庆瓦猫日常生活的符号语义。结论 通过对鹤庆瓦猫日常生活转向途径的研究，在打造地域性文化IP聚合效应的同时从消费需求的层面推广鹤庆瓦猫的文化内核，以设计创新推动非遗传承，构建瓦猫非物质文化遗产的生产性保护机制。 |
| 英文摘要: |
| Heqing tile cat is a representative intangible cultural heritage of Dali, which is a kind of god beast. Research on the way of daily life turning and innovative application of Heqing tile cat modeling symbolaims to let it enter people’s daily life. Through literature research and field investigation, the traditional modeling characteristics of Heqing tile cat were summarized. The product information of Heqing tile cat in the market is collectedthroughmarket research. The current situation and function scene distribution of Heqing tile cat cultural and creative productsareanalyzed and summarized, andthe existing problemsarefound out. Then through the questionnaire survey method, the existing product user feedback and user needs are statistically studiedfrom the perspective of design practice to explore the way to change the daily life of Heqing tile cat. Based on the previous research results, a brass bookmark “blue tile and cat” with narrative as the breakthrough point and the portable Bluetooth speaker necessary for travelare formed, whichgivea symbolic meaning to the daily life of Heqing tile cat. Through the research on the daily life turning way of Heqing tile cat, regional cultural IP convergence effect is builtand the cultural core of Heqing tile cat ispromotedfrom the perspective of consumer demand, to promote the inheritance of intangible cultural heritage with design innovationandconstruct a productive protection mechanism of Heqing tile cat intangible cultural heritage. |
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