| 王强,项李,朱文涛.越剧《柳毅传书》文创产品的通感设计路径与应用[J].包装工程,2021,42(8):268-275. |
| 越剧《柳毅传书》文创产品的通感设计路径与应用 |
| The Synesthetic Design Path and Application of Cultural and Creative Products in Shaoxing Opera “Liu Yi Delivers A Mail” |
| 投稿时间：2019-12-17 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.036 |
| 中文关键词: 越剧 柳毅传书 通感 文创产品 |
| 英文关键词: Shaoxing Opera Liu Yi Delivers A Mail synaesthesia cultural and creative products |
| 基金项目:国家社科艺术学重点项目“中国传统设计思想与设计体系研究”(19AG007);教育部青年基金项目《音乐视觉化:“艺术联觉”观念与设计方法谱系研究》(8063400152) |
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| 中文摘要: |
| 目的 研究越剧《柳毅传书》文创产品的通感设计路径与应用，旨在塑造新颖的文创产品，实现越剧文脉的现代传承。方法 通过对越剧《柳毅传书》中经典唱段进行提取，基于格式塔理论从基础层与体验层两个层面对其三段经典唱段进行分析，运用通感的方法总结其唱段规律并设计唱段的视觉图形，提炼归纳出《柳毅传书》听觉符号的素材与知识，并从素材中选取合适的符号结合现代技术，设计出与越剧相关的音乐相册与动态壁纸。结论 越剧文创产品的设计应注重对戏曲文化本体元素的创新运用，通过对《柳毅传书》听觉符号的梳理与应用，为设计师开发具有越剧特色的文创产品提供了一定的参考，推进越剧文化在现代设计应用中的发展，提升产品的文化价值，促进越剧文化的继承与传播。 |
| 英文摘要: |
| This paper studies the synesthetic design path and application of cultural and creative products in Shaoxing Opera “Liu Yi Delivers A Mail”, aiming at shaping novel cultural and creative products and realizing the modern inheritance of cultural and creative products in Shaoxing Opera. Through the extraction of the classical aria in Shaoxing Opera “Liu Yi Delivers A Mail”. The classic aria is analyzed in the third section based on the gestalt theory from two aspects of base layer and experience layer. Bythe method of synaesthesia to summarize its laws and visual graphic design, refining induces “Liu Yi Delivers A Mail” sound symbols of material and knowledge, select the appropriate symbol from material combined with modern technology, design a associated with Shaoxing Opera music albums with dynamic wallpaper. The design of cultural creation products of Shaoxing Opera should focus on the innovative application of the elements of traditional opera culture. By combing and applying the auditory symbols in “Liu Yi Delivers A Mail”, it provides a certain reference for designers to develop cultural and creative products with Shaoxing Opera characteristics, and promotes the development of Shaoxing Opera. The development of culture in the application of modern design promotes the cultural value of products and advances the inheritance and spread of Shaoxing Opera culture. |
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