| 傅小龙,曾纪君,王建兴.快销型饮用水包装设计与商品价值的关联性研究[J].包装工程,2021,42(10):309-314, 337. |
| 快销型饮用水包装设计与商品价值的关联性研究 |
| Relationship between Packaging Design and Commodity Value of Fast-Selling Drinking Water |
| 投稿时间：2021-01-14 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.046 |
| 中文关键词: 饮用水 包装设计 商品价值 情感 |
| 英文关键词: drinking water packaging design commodity value emotion |
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| 中文摘要: |
| 目的 研究饮用水包装设计及商品价值的诸多关联性，为饮用水在市场上如何提升商品价值提供参考依据。方法 在市场上调查国内各大饮用水品牌的市场占有率、经济效益、消费者反馈等方面的内容，并比较分析具有代表性的饮用水包装案例，分别从包装的瓶身造型、瓶身材质、色彩运用、图案设计等方面探析饮用水包装的价值规律，包装在商品中发挥的作用。结论 饮用水的水品质在市场上大同小异，口感上的差异也微乎其微，所以包装的设计在提升饮用水整体的商品价值中起到了决定性的作用，其瓶身造型的新颖度与本能吸引力、材料体现的质感、色彩的运用与搭配以及图文的设计都将作为美学上的参考标准影响消费者的价值判断。在这个快节奏时代下，消费者对包装类型的青睐也在迅速地更迭，求新、求美、求个性与其他诸多情感需求需要设计师去探索及实现，以更加全面的设计考量因素去提升饮用水的包装设计，以此提升商品的价值。 |
| 英文摘要: |
| The paper aims to study the relationship between the packaging design of drinking water and the commodity value, so as to provide reference for how to improve the commodity value of drinking water in the market. The commodity value is investigated and reflected through the market share, economic benefits, consumer feedback and other aspects of domestic major drinking water brands, the representative water packaging cases are compared and analyzed, the value laws of drinking water packaging and the role of packaging in commodities are analyzed respectively from the aspects of packaging bottle shape, bottle material, color application, pattern design, etc. The water quality of drinking water is similar in the market, and the difference in taste is very small, so the packaging design plays a decisive role in improving the overall commodity value of drinking water. The novelty and instinctive attraction of the bottle shape, the texture of the material, the use and matching of colors, and the design of graphics will be used as the aesthetic reference standards to affect consumers value judgment. In this fast-paced era, consumers’ preference for the type of packaging is also changing rapidly. Designers need to explore and realize the new, beautiful, personalized and many other emotional needs, so as to enhance the packaging design of drinking water with more comprehensive design considerations, so as to enhance the value of commodities. |
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