| 熊强.基于R语言的平面公益广告数据分析与设计优化[J].包装工程,2021,42(10):355-360. |
| 基于R语言的平面公益广告数据分析与设计优化 |
| Data Analysis and Optimization Design of Print Public Service Advertisement Based on R Language |
| 投稿时间：2021-01-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.054 |
| 中文关键词: R语言，平面公益广告 相关性 数据分析 设计优化 |
| 英文关键词: R language print public service advertising relevance data analysis design optimization |
| 基金项目:2018年广东省哲学社科项目《大数据时代下校园公益广告在高校思政教育中的应用于推广研究》(GD18XYS45);广东省质量工程项目研究生教育创新计划项目(KA1705048) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 以计算广告学和设计学为理论基础，以国家文明网发布的平面公益广告为案例，对平面公益广告设计元素进行拆解，并对拆解元素进行打分统计，研究数据分析如何促进平面公益广告设计创新实践研究。方法 在数据思维与设计思维的基础上，利用R语言软件，采用量化研究方法，对平面公益广告的图形、创意、色彩、字体等变量因子进行数据分析，找到影响平面公益广告效果的显著性变量因子，特别是针对弱相关的变量因子进行问题分析，找到弱相关因子形成的原因。结论 通过典型案例，从R语言分析的数据结果中发现了影响平面公益广告与效果的重要因素，并提出了具体的设计优化方案，为创作者和公益广告的管理者提供了更加有效的管理与决策思考。 |
| 英文摘要: |
| Based on the theory of computational advertising and design, using the public service ads. that released by the National Civilization Network as the cases, score statistics on the elements was made in this paper which disassembled from the design elements of print public service ads., and the data analysis was studied how to promoted the innovation practice research of the print public service ads.On the basis of data thinking and design thinking, using R language software and quantitative research method, the graphic, creative, color, font and other variable factors of print public service ads.were analyzedin this paper, found out the significant variable factors that influenced the print public service ads.. Especially the weak correlation variable factorswere analyzed, and found out the cause of the weak correlation factor.Through typical cases, from the results of R language analysis, it found the important influencing factors of print public service ads., and put forward the specific design optimum schemes, which provide more effective management and decision-thinking for creators and managers. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
