文章摘要
李伟丽,孙运豪,苟锐.基于模糊层次分析法的地铁站名图形符号设计[J].包装工程,2021,42(14):277-283.
基于模糊层次分析法的地铁站名图形符号设计
Graphic Symbol Design of Subway Station Name Based on Fuzzy Analytic Hierarchy Process
投稿时间:2021-03-09  
DOI:10.19554/j.cnki.1001-3563.2021.14.036
中文关键词: 地铁站名  图形符号设计  模糊层次分析法  地域文化  成都
英文关键词: subway station name  graphic symbol design  fuzzy analytical hierarchy process  regional culture  Chengdu
基金项目:教育部人文社会科学研究项目青年基金(17YJC760013)
作者单位
李伟丽 西南交通大学成都 610039 
孙运豪 西南交通大学成都 610039 
苟锐 西南交通大学成都 610039 
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中文摘要:
      目的 为了进一步完善城市地铁站名标识系统,提升和彰显城市地铁站点的地域特色,提出了一种基于模糊层次分析法的地铁站名图形符号设计方法。方法 首先对国内外地铁站名图形符号的设计现状进行分析和总结,发掘其地铁站名图形符号的设计要素;然后运用层次分析法从装饰性、功能性和文化性3个方面构建地铁站名图形符号设计的评价指标体系,通过专家调查确定模糊判断矩阵并计算各评价要素权重值;最后以成都地铁站名图形符号设计为例,给出设计方案并结合用户调查进行模糊综合评价,评价结果表明该设计方案实现了装饰性、功能性和文化性的有效融合。结论 提出了一种基于模糊层次分析法的地铁站名图形符号设计与评估方法,并通过具体的案例设计验证了该方法的可行性,从而提高了地铁站名的视觉识别力,并彰显了城市地域文化特色。
英文摘要:
      In order to further improve the urban subway station name identification system, enhance and highlight the regional cultural characteristics of the urban subway station, a design method of subway station name graphic symbols based on fuzzy AHP is proposed. Firstly, this paper analyzes and summarizes the current situation of the design of the subway station name graphic symbols at home and abroad, and explores the design elements of the subway station name graphic symbols; and then, using AHP, it constructs the evaluation index system of subway station name graphic symbol design from three aspects of decoration, function and culture, through expert investigation, it determines the judgment matrix and calculates the weight value of each evaluation element; finally, taking the graphic symbol design of Chengdu Metro Station as an example, the design is given and fuzzy comprehensive evaluation is carried out based on the user survey. The evaluation results show that the design realizes the effective integration of decoration, function and culture. This paper proposes a method of graphic symbol design and evaluation of subway station name based on fuzzy analytic hierarchy process, and verifies the feasibility of this method through specific case design, so as to improve the visual recognition of subway station name and highlight the characteristics of urban regional culture.
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