| 摘要: |
| 目的 文创产品的趣味性设计可以增加产品对买家的吸引力、满足消费者的情感需求、提高产品附加值，使文创产品更自然地融入日常生活、传播文化内涵。如何在文创产品设计中植入趣味性是本文探讨的问题。方法 对目前市场上众多文创产品进行调研，挑选出其中具备一定趣味性的文创产品案例进行分析和归纳，总结出文创产品趣味性设计的方式和方法。结论 趣味性是文创产品能够吸引消费者、增加产品附加值的重要特性。文创产品趣味性设计的方法可以概括为四个方面:图形图案的趣味性应用、产品使用的趣味性设计、传统典故的趣味性运用和材料工艺的趣味挖掘。通过对文创产品趣味性设计的梳理和研究，可以为文创产品设计提供一定的理论参考和借鉴。 |
| 关键词: 文创产品 文创产品设计 趣味性 趣味性设计 |
| DOI：10.19554/j.cnki.1001-3563.2021.14.038 |
| 分类号:TB472 |
| 基金项目: |
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| Interesting Design of Cultural and Creative Products |
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ZHANG Wei, HUANG Chang-chang
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(Wuhan University of Technology, Wuhan 430070, China)
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| Abstract: |
| The interesting design of cultural and creative products can increase the attractiveness of products to buyers, meet the emotional needs of consumers, improve the added value of products, make cultural and creative products more naturally integrate into daily life, and spread cultural connotation. How to implant interest in the design of cultural and creative products is the problem discussed in this paper. A large number of cultural and creative products in the current market were investigated, and some interesting cultural and creative product cases were selected for analysis and induction, and the ways and methods of interesting design of cultural and creative products were summarized.Interest is an important characteristic of cultural and creative products to attract consumers and increase the added value of products. The methods of interesting design of cultural and creative products can be summarized into four aspects:the interesting application of graphics and patterns, the interesting design of product use, the interesting application of traditional allusions and the interesting mining of material technology. By combing and studying the interesting design of cultural and creative products, some theoretical reference for the design of cultural and creative products can be provided. |
| Key words: cultural and creative products cultural and creative product design interest interest design |
