| 许泽君,刘键,邹锋.基于扎根理论的用户惊喜感设计策略探究[J].包装工程,2021,42(16):167-173. |
| 基于扎根理论的用户惊喜感设计策略探究 |
| Production Design Strategies for UXD of Surprise Based on Grounded Theory |
| 投稿时间：2021-05-05 |
| DOI：10.19554/j.cnki.1001-3563.2021.16.023 |
| 中文关键词: 体验设计 扎根理论 质性分析 设计策略 |
| 英文关键词: experience design grounded theory qualitative research design strategies |
| 基金项目:北京市优秀青年设计人才项目(Z201100007120033)、北京市社科基金、北京市教委重点项目(SZ201910005001) |
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| 中文摘要: |
| 目的 新产品如何给用户带来惊喜感的高阶体验，一直是体验设计的课题，探索该体验的生成机制有助于产品持续地唤起用户的积极印象。方法 研究基于扎根理论，采用深度访谈与网络质性资料收集，应用Nvivo12作为质性分析工具进行三级编码，分析了设计师在实践过程中有效的策略。结果 分析出RNPs和INPs两种设计模式，共生成了11个设计策略:利他主义的品位领袖、基于心理图式的记忆重现、伴随语境中的移情、向艺术家借鉴、智能化的平衡、消费幸福感、智慧加倍的体验、融合机能性和美学价值、奇妙的交互、特征替换、非常规的姿态。结论 尝试从扎根理论探究了用户惊喜感点设计策略，以期为设计师进行创意活动时提供一个基于微观分析的理论参照。 |
| 英文摘要: |
| How the new product brings the high-level experience of the sense of surprise to users has always been the subject of User Experience Design (UXD). Exploring the generation mechanism of the experience will help the product to continuously arouse the positive impression from users. Based on the solid theory and using In-Depth Interviewing Techniques and network qualitative data collectio, the effective strategies of designers in design process is analyzed with Nvivo12 as a qualitative analysis tool for three-level coding.Both RNPs and INPs were analyzed to generate 11 design strategies:altruistic taste leader, memory reappearance based on psychological schema, empathy in context, reference to artists, intelligent balance, consumption happiness, experience of double intelligence, integration of functional and aesthetic values, wonderful interaction, feature replacement, unconventional posture. This paper attempts to explore the design strategy of user excitements from the solid theory in order to provide a theoretical reference based on macro analysis for designers to carry out creative activities. |
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