| 解雪莹.从可控性视角谈视觉符号表现的逻辑模型[J].包装工程,2021,42(16):237-242. |
| 从可控性视角谈视觉符号表现的逻辑模型 |
| A Logical Model of Visual Symbols Representation from the Perspective of Controllability |
| 投稿时间：2021-05-01 |
| DOI：10.19554/j.cnki.1001-3563.2021.16.033 |
| 中文关键词: 可控性 视觉传达设计 逻辑模型 信息传达 |
| 英文关键词: controllability visual communication design logical model information communication |
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| 中文摘要: |
| 目的 通过提出控制视觉信息在传递过程中的可变要素，从三个层面对各要素之间的影响关系进行厘清，最后得到一个能够呈现视觉符号在两种不同表现下的逻辑模型。方法 以符号学和传播学理论为基础，进一步解读了视觉信息在传递的过程中各个要素之间的相互关系，以及影响这种关系建立的外部环境及脉络，建构出了视觉信息传达各要素关系模型。在此基础上，基于卡尔曼提出的控制理论，以《传播数学模式》结合设计要素进行分析，梳理了符号与认知在信息传递过程中彼此之间的关系，从三个层面对可控性在创意生成过程中对各要素产生的影响进行阐述。结果 以视觉符号的两种表现方式，整理出了其在视觉传达过程中的逻辑模型，并引用设计实例结合认知心理学理论进行说明。结论 通过对信息传达系统中可变量的控制，提高信息传达的准确性和针对性，从而使其能够符合设计者的预期设定，对提升视觉传达设计质量有所帮助。此外，以逻辑模型的方式对于视觉信息在设计呈现过程的研究形式，为设计领域在未来的研究中提供了一个新的探索方向。 |
| 英文摘要: |
| By controlling the variable elements of visual information in the process of transmission, this study clarifies the influence relations among the elements from three levels, and finally obtains a logical model that can present visual symbols under two different manifestations. Based on the theories of semiotics and communication, this study further interprets the interrelationship between various elements in the visual information transmission process, as well as the external environment and context that influence the establishment of such relationship, and constructs a relationship model of various elements in visual information transmission. Based on the theory of controllability proposed by Kalman, combined with the study Mathematical theory of communication and design elements, it sorts out the relationship between sign and cognition in the process of information transmission. This paper expounds the influence of controllability on various elements in the process of creative generation from three aspects, it sorts out the logical model in the process of visual communication in two ways of visual symbols, as well as stating by using cognitive psychology theory and design examples. Through the control of the variable in the information transmission system, the accuracy and pertinence of information transmission can be improved to meet the designer’s expectations, which help in improving the quality of visual communication design. In addition, the study of visual information in the process of design presentation in the form of a logical model provides a new direction in the field of design for future research. |
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