| 官欣悦,万萱.礼品内包装的“形”与“情”设计研究[J].包装工程,2021,42(16):314-322. |
| 礼品内包装的“形”与“情”设计研究 |
| Design of “Shape” and “Emotion” in Gift Inner Packaging |
| 投稿时间：2021-05-10 |
| DOI：10.19554/j.cnki.1001-3563.2021.16.044 |
| 中文关键词: 礼品文化 内包装设计 感官体验 情感联结 |
| 英文关键词: gift culture inner packaging design sensory experience emotional connection |
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| 中文摘要: |
| 目的 总结国内礼品内包装设计的突出问题，结合日本礼品内包装设计案例分析，从内包装的“形”与“情”两方面把握设计要点，汲取优秀设计经验，优化中国礼品内包装设计，让礼品从包装的细节传达送礼者的情意，更好地满足消费者的送礼需求。方法 利用案例分析法，阐述中国礼品在“形”—内包装结构、内包装材料、内包装视觉设计三方面的实际现状，重点剖析日本礼品内包装的“形”之下所蕴含的“情”，总结出“形、情兼备”的礼品内包装设计要点。结果 通过案例分析，总结出日本礼品内包装优秀经验与中国礼品内包装设计的不足之处，针对内包装结构、内包装材料、内包装视觉设计三方面提出设计要点。结论 通过到日本、国内的实地调查与网络调查，对搜集的中日礼品内包装设计资料进行具体分析，并针对内包装结构、材料、视觉设计总结出设计思路，把握礼品内包装“形”与“情”之间的关系，以期能够打造出有温度、有质感的礼品，更好地促进人与人之间的情感沟通，提升在传统佳节送礼的仪式感，推动优秀传统文化在新时代背景下创新发展。 |
| 英文摘要: |
| Combining Japanese gift inner packaging design case analysis, in this paper, the main problems of domestic gift inner packaging design is summarized, and the design points are grasped from the “shape” and “emotion” of inner packaging. Excellent design experience is drawn and the design of China's gift inner packaging is optimized to let the gifts convey the sentiment from the details of the packaging and to better meet consumers’ needs, thereby promoting the traditional festivals’ new vitality in the new era. The case analysis method is used to elaborate the actual status of China's gifts in the “shape”-inner packaging structure, inner packaging materials, inner packaging visual design. Focusing on the analysis of the “emotion” contained in the “shape” of Japanese gift inner packaging, the main points of the gift packaging design with both shape and emotion is summarized. Through cases analysis, the excellent experience of Japanese gift inner packaging and the inadequacy of China’s gift inner packaging design are summarized. Design points are proposed for the three aspects of inner structure, inner materials and visual design. Through field and online surveys in Japan and China, specific analysis is conducted on the collected gift packaging design sample, and the design ideas are summarized based on the inner packaging structure, materials, and visual design. Mastery of the relationship between “shape” and “emotion” can provides gifts with temperature and texture, better promotes the emotional communication between people, and enhances the ritual sense of gift giving at traditional festivals, so as to promote the outstanding traditional culture to achieve innovative development in the new era. |
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