| 赵勤,回璇.赣傩艺术元素在文创产品设计中的应用[J].包装工程,2021,42(16):323-334. |
| 赣傩艺术元素在文创产品设计中的应用 |
| The Application of Gan Nuo Art Elements in the Design of Cultural and Creative Products |
| 投稿时间：2021-05-03 |
| DOI：10.19554/j.cnki.1001-3563.2021.16.045 |
| 中文关键词: 赣傩 文创产品 设计 |
| 英文关键词: Gan Nuo cultural and creative products design |
| 基金项目:江西省社会“十三五”(2019年)科学规划项目“基于民间特色工艺开发的赣傩艺术传承和利用路径研究”(19YS21) |
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| 中文摘要: |
| 目的 研究赣傩艺术元素在文创产品中的文化内涵和造型语言，拓宽赣傩文化内涵及文创产品设计的应用价值。方法 挖掘赣傩面具、舞蹈、傩庙的特色艺术元素，提炼出赣傩艺术元素作为设计元素具有的民族特点，并总结出赣傩艺术元素在文创产品设计中要坚持实用性与审美性、识别性与艺术性、创新性与时代性统一的原则;提取赣傩面具、舞蹈、傩庙的典型元素，通过“面”中有意的融合运用、“舞”中有情的设计塑造、“庙”中有新的传承再现，进行具有赣傩艺术特点的文创产品的创新设计。结论 结合现代的生活理念和设计需求，提升文创产品的设计内涵和文化价值，并为传统文化意蕴在文创产品设计中的实现路径提供参考依据。通过实践与分析，使人们更加意识到了赣傩艺术元素传承的意义与当代价值。 |
| 英文摘要: |
| This paper is to study the cultural connotation and modeling language of Gan Nuo art elements in cultural and creative products, and broaden the cultural connotation of Gan Nuo and the application value of cultural and creative product design. The artistic elements of Gan Nuo masks, dances and temples were excavated, the national characteristics of Gan Nuo art elements as design elements were extracted, and the principles of unity of practicality and aesthetics, recognition and artistry, innovation and epoch were summarized in the design of Gan Nuo art elements. The typical elements of Gan Nuo masks, dances and temples were extracted through “mask”. Intentional integration and application, emotional design and shaping in “dance” and new inheritance in “temple” are now carried out to innovate the design of cultural and creative products with the characteristics of Gan Nuo art. Combining with modern life concept and design needs, we can enhance the design connotation and cultural value of cultural and creative products, and provide reference for the realization of traditional cultural connotation in cultural and creative product design. Through practice and analysis, people are more aware of the significance and contemporary value of the inheritance of Gan Nuo art elements. |
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