| 张妍,钟蕾.京津冀文旅协同下共享文创产品设计分析[J].包装工程,2021,42(16):339-346. |
| 京津冀文旅协同下共享文创产品设计分析 |
| Design of Sharing Cultural and Creative Products under the Coordination of Beijing Tianjin Hebei Cultural Tourism |
| 投稿时间：2021-04-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.16.047 |
| 中文关键词: 京津冀协同发展 文化旅游 共享 文创设计 |
| 英文关键词: Beijing-Tianjin-Hebei collaborative development cultural tourism sharing cultural and creative design |
| 基金项目:天津市艺术科学规划重点项目“京津冀文化旅游协同发展研究”(A18025) |
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| 中文摘要: |
| 目的 对京津冀历史文化的同源性进行有效梳理，结合京津冀非物质文化遗产的传承与保护，以文化旅游过程中共享文创产品设计研究为载体，从文旅协同的角度助力京津冀的协同发展。方法 通过分析京津冀文化旅游协同发展的思路，探寻与共享发展理念和共享经济中共享资源、合理分配、共同发展等方面的契合点，结合燕赵文化在京津冀地区的历史文化推演，总结出符合京津冀协同发展需要的文化旅游类共享文创产品设计方法。结论 总结了京津冀文化协同下的共享与传统、现代、未来的设计方向。以文化旅游为主线，开发出以饮食、民俗、生态设计为思路的共享文创产品创新设计策略。侧面分析了协同发展与共享发展的互联关系，为旅游业的发展提供了有效方法，为京津冀协同发展开辟了新的思路。 |
| 英文摘要: |
| This paper aims to effectively comb the homology of Beijing, Tianjin and Hebei’s history and culture. The inheritance and protection of the intangible cultural heritage of Beijing, Tianjin and Hebei are combined, the design and research of shared cultural and creative products in the process of cultural tourism are taken as the carrier, to help coordinated development of Beijing, Tianjin and Hebei from the perspective of cultural coordination. Through the analysis of the coordinated development of cultural tourism in Beijing, Tianjin and Hebei, the convergence point of the concept of shared development and shared resources, reasonable distribution, common development in sharing economy, and combined with the historical and cultural deduction of Yan Zhao Culture in Beijing, Tianjin and Hebei, the design method of cultural tourism shared creative products is summed up in line with the needs of the coordinated development of Beijing, Tianjin and Hebei. The sharing and traditional, modern and future design direction under the coordination of Beijing Tianjin Hebei culture is summarized. With cultural tourism as the main line, innovative design strategies of shared cultural and creative products based on diet, folk custom and ecological design are developed. This paper analyzes the relationship between collaborative development and sharing development, provides an effective method for tourism development, and opens up a new way for collaborative development of Beijing, Tianjin and Hebei. |
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