| 马全福.文字叙事设计方法研究[J].包装工程,2021,42(18):274-281. |
| 文字叙事设计方法研究 |
| Method of Narrative Design of Word |
| 投稿时间：2021-04-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.18.033 |
| 中文关键词: 形意互文 形声意合文 主题情境附加 情境编排 形象编排 |
| 英文关键词: form meaning intertextuality the combination of form, sound and meaning theme context addition context arrangement image arrangement |
| 基金项目:2020广西高校中青年教师科研基础能力提升项目(2020KY11039) |
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| 中文摘要: |
| 目的 视觉性与空间性是文字叙事设计的最重要特征，以视觉的形式全程参与叙事过程是其根本所在，分析文字的视觉叙事特征并形成一套可行的叙事设计方法。方法 全面考察各文字类型，从文字发展的源流、脉络及应用形式等考辨，紧扣视觉分析各文字类型具有的视觉叙事特征与功能，在此基础上研究各类文字的叙事设计方法。结论 立足于视觉进行叙事文本的建构和解读是文字叙事设计研究的基础，适用于所有的文字类型及组合形式。文字叙事设计可从叙事性文字设计和文字编排的叙事设计两个层面进行研究，叙事性文字设计主要有形意互文、形声意合文、主题情境附加3种方法，而文字编排的叙事设计主要有情境编排和形象编排两种方法。 |
| 英文摘要: |
| Visual and spatial are the most important features of word narrative design. It is essential to participate in the narrative process in a visual way. This paper analyzes the visual narrative characteristics of word and forms a set of feasible narrative design methods. A comprehensive survey of all types of word is carried out. From the source, thread and application form of the development of word, the visual narrative features and functions of various word types are closely analyzed, on the basis of the study of the narrative design method of all kinds of words. The construction and interpretation of narrative text based on vision is the basis of text narrative design research, which is suitable for all text types and combination forms. The word narrative design can be studied from two aspects:narrative word design and narrative design of text arrangement. Word narrative design mainly includes three methods:form meaning intertextuality, form sound paratextuality and theme situation addition, while the narrative design of word arrangement mainly consists of two ways:contextual arrangement and image arrangement. |
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