| 陈金亮,赵锋.产品感性意象设计研究进展[J].包装工程,2021,42(20):178-187. |
| 产品感性意象设计研究进展 |
| Review of Product Kansei Image Design |
| 投稿时间：2021-05-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.018 |
| 中文关键词: 感性意象 产品设计 产品造型 产品色彩 产品材质 |
| 英文关键词: kansei image product design product form product color product material |
| 基金项目:陕西省软科学研究计划项目(2020KRM140);陕西省社会科学基金年度项目(2020J051);校青年科技基金项目(QN1643) |
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| 中文摘要: |
| 目的 产品感性意象设计是将用户情感转化为产品设计要素的设计模式，在提高用户满意度方面具有重要作用，基于此，对产品感性意象设计的研究进展进行梳理和分析。方法 通过对国内外相关文献的综述，论述了感性意象的有关概念;重点分析了产品感性意象设计所涉及的代表性样本确定、产品设计要素分析、感性意象获取、感性意象与产品设计要素的映射构建及产品感性意象优化设计等研究方法和关键技术，并归纳总结了各类研究方法和关键技术的优缺点;在感性意象应用方面，着重分析了感性意象中针对产品造型、产品色彩及产品材质的研究方向。结论 随着感性意象和新技术、新方法的融合发展，更加准确地获取感性意象、提高感性意象映射模型的精度、智能化设计、设计过程虚拟化等将是未来产品感性意象设计研究的热点。 |
| 英文摘要: |
| Product kansei image design is a design mode that converts user emotions into product design elements, it plays an important role in improving user satisfaction. Based on this, the paper aims to comb and analyze the review of product kansei image design. Through a review of relevant literatures at home and abroad, the concept of kansei image was discussed. The research methods and key technologies of product kansei image design, including determining representative samples, analyzing product design elements, obtaining kansei image, building the mapping between kansei image and product design elements, and developing the product kansei image optimization design were emphatically analysed. The advantages and disadvantages of the research methods and key technologies were summarized. In the application of kansei image, the research directions of kansei image, including product form, product color and product material were analyzed. With the converge development of kansei image, new technology and new method, including obtaining kansei image more accurately, improving the accuracy of kansei image mapping mode, intelligent design, design process virtualization will become hotpots of future research. |
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