| 马全福.图像叙事的发展流变与设计策略[J].包装工程,2021,42(20):252-259. |
| 图像叙事的发展流变与设计策略 |
| Development and Design Strategy of Image Narration |
| 投稿时间：2021-07-05 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.028 |
| 中文关键词: 图像叙事 发展流变 叙事情节 设计策略 |
| 英文关键词: Derivation Design Research[J]. Packaging Engineering, 2018, 39(6):105-108. |
| 基金项目:广西艺术学院2019年度高层次人才启动经费项目(GCRC201910);2020广西高校中青年教师科研基础能力提升项目(2020KY11039) |
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| 中文摘要: |
| 目的 图像是一种交流沟通的媒介，无论是原始图像符号还是当代数字图像，都在特定场域中承担了传情达意的叙事功能。通过对图像叙事的全面分析研究，系统总结了图像的叙事特征及设计策略。方法 采取历时性的研究方法分析图像叙事的发展流变历程，并揭示了其发展脉络与特征。同时采取共时性的研究方法研究不同类型图像的内在叙事机制，分析图像视觉表征与其文本意义之间的深度关联，进一步研究各类型图像的叙事特征与设计策略。结论 图像参与人类叙事活动的历史悠久，有一定的复杂性，需要分单幅图像和组合图像2个方面进行叙事设计研究。采用象征、隐喻、顷刻及情节并置4种策略进行单幅图像的叙事设计;根据主题情节的不同，组合图像有2种叙事策略:一是情节片段的序列组合，对相同叙事不同情节片段的图像进行编排组合来完成叙事;二是主题叙事的系列组合，对同一主题不同事件的多元叙事情节进行组合来完成多维叙事。 |
| 英文摘要: |
| As a medium of communication, images have the narrative function of conveying emotion and meaning in a specific context, no matter whether they belong to the original image symbol or the contemporary digital image. Through a comprehensive analysis of the image narration, This paper systematically summarizes the narration features and design strategies of images. This paper adopts a diachronic research method to analyze the development and evolution of image narration, and reveals its development characteristics. At the same time, synchronic research method is adopted to study the narration mechanism of different types of images, analyze the deep correlation between image visual representation and its textual meaning, and further study the narrative characteristics and design strategies of various types of images. The participation of images in human narration activities has a long history, and its ways of narration is complicated. It is necessary to divide narration design research into the study on single image and the study on composite image. There are four narration strategies:symbolism, metaphor, instant and plot juxtaposition to complete the narrative design of a single image. According to the difference in themes, There are two narrative strategies for combining images:One is the sequence combination of plot fragments, which is completing the narration by arranging different plot fragments of the same narration; the other is a series of theme narratives, which is completing the multi-dimensional narration by combining the multi narration plots of different events under the same theme. |
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