| 张珍变.山西地方特产包装设计研究[J].包装工程,2021,42(20):352-354. |
| 山西地方特产包装设计研究 |
| Packaging Design of Local Specialty in Shanxi Province |
| 投稿时间：2021-05-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.042 |
| 中文关键词: 山西 地方特产 包装设计 |
| 英文关键词: Shanxi local specialties packaging design |
| 基金项目:晋中学院“1331工程”创客团队——“互联网视域下山西农特产品包装设计研究”(jzxycktd2019009) |
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| 中文摘要: |
| 目的 探索山西地方特产包装设计的有效策略。方法 在包装设计层面，区域性特征和文化属性彰显的趋势越发明显，特别是在地方特产的包装中，更加要凸显出地域文化属性。通过对山西地方特产包装设计状况进行分析可以发现，一些具体的包装设计不足较为显著，且包装层面的千篇一律也大为影响到了山西地方特产的营销。现阶段，在山西地方特产包装设计层面需要进行一定程度的创新，且基本的包装设计原则需要得到较好地遵循。本文分析了山西地方特产包装设计状况，并就如何更好地进行山西地方特产的包装设计提出了几点合理化建议。结论 山西地方特产包装设计中的地域文化、包装材料以及色彩和品牌的创新实践是取得市场竞争的关键，也是创新发展的主要推动力，其意义和作用值得肯定，实践探索更有待深化。 |
| 英文摘要: |
| This paper aims to explore the effective strategies for packaging design of local specialties in Shanxi Province. Great importance needs to be attached on regionally cultural attribute on the packaging of local specialties against ongoing cultural trends in terms of packaging design, regional characteristics and cultural attributes. Through the analysis of the packaging design of local specialties in Shanxi Province, some specific packaging design deficiencies and the stereotyping of packaging greatly affecting the marketing of local specialties in Shanxi Province remain to be solved. At present, the packaging design of local specialties in Shanxi needs to be innovated to some extent, and the basic packaging design principles need to be well-followed. This paper analyzes the situation of packaging design of local specialty in Shanxi Province and puts forward some reasonable suggestions on how to carry out packaging design of local specialty in Shanxi Province better. In conclusion, the key point of winning the market falls on the innovative practice of regional culture, packaging material, color and brand in the packaging design of local specialty products in Shanxi Province, which serves as the main driving force of innovative development. Its significance and function are worthy of recognition, and the practical exploration remains to be deepened. |
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