| 唐超兰,梁梦月,谢可慧,杨贤.面向中国孕产妇的移动终端应用设计[J].包装工程,2021,42(22):170-176. |
| 面向中国孕产妇的移动终端应用设计 |
| Mobile Terminal Application Design for Chinese Pregnant and Lying-in Women |
| 投稿时间：2021-09-21 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.022 |
| 中文关键词: 产后抑郁 因子分析 聚类分析 用户画像 量化研究 |
| 英文关键词: postpartum depression factor analysis cluster analysis user portrait quantitative research |
| 基金项目:广东省哲学社会科学“十三五”规划一般项目(GD20CTS07);广州市科技计划项目(201802020011) |
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| 中文摘要: |
| 目的 孕产期女性由于身体代谢变化、身份转变和外界影响等因素容易产生情绪问题，甚至是产后抑郁。考虑到中国年轻一代孕产妇的生活行为习惯，设计面向中国孕产妇的移动终端应用以改善这些问题。方法 首先对中国孕产妇及其现有的移动应用进行前期调研，应用用户访谈等手段形成初测问卷，对初测问卷进行信度分析，删减题目后确定需求边界。然后基于确定的需求边界再次发放问卷，进行主成分分析和公共因子分析，得到孕产妇需求公因子。接着以公因子为维度进行聚类分析，对中国孕产妇进行用户细分，形成用户画像及其各个特征的权重。结果 将中国孕产妇细分为四类用户:第一类为孕期状态良好需求不明确的适龄产妇;第二类为对产后抑郁没有足够认知和重视的二胎高龄产妇;第三类为需求明确的适龄二胎产妇;第四类为孕产期状态消极的未育年轻女性。确定其设计需求并完成了手表终端与手机终端的APP设计。结论 从数据的客观与量化的角度出发，通过因子分析和聚类分析对中国孕产妇进行用户细分，形成用户画像，结合用户体验设计，针对中国孕产妇进行了移动终端应用的交互设计。 |
| 英文摘要: |
| Pregnant and lying-in women are prone to emotional problems, even postpartum depression, due to changes in body metabolism, identity transformation and external influences. Considering the lifestyle and behavior of the young generation of pregnant and lying-in women in China, mobile terminal applications for them are designed to improve these problems. First of all, a preliminary survey was conducted on Chinese pregnant and lying-in women and their existing mobile applications, and a preliminary questionnaire was formed by means of user interviews and others. Reliability analysis was conducted on the preliminary questionnaire, and the demand boundary was determined after deleting the questions. Based on the defined demand boundary, questionnaires were issued again, and principal component analysis and common factor analysis were conducted to obtain the common demand factor of pregnant and lying-in women. Then, cluster analysis was carried out with common factors as the dimension to subdivide the users of Chinese pregnant and lying-in women to form the weight of user portraits and their characteristics. According to the results of cluster analysis and cross analysis, there were four groups of pregnant and lying-in women in China after subdivision:the first group is those of the right age with unclear needs during pregnancy; the second group is the advanced-age women pregnant with second child who don’t have enough awareness and attention to postpartum depression; the third group is the right age women pregnant with second child who have clear needs and the fourth group is of infertile young women with negative pregnancy and childbirth. And their design direction was determined and APP design was carried out for watch terminals and mobile phone terminals. This paper focuses on the objective and quantitative data, through factor analysis and cluster analysis, the user segmentation of Chinese pregnant women is carried out to form user portraits, combined with user experience design, the mobile terminal application of Chinese pregnant and lying-in women interaction design can be conducted. |
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