| 曾辉,杨蕾.盲盒产品消费者的情感体验影响因素研究[J].包装工程,2021,42(22):221-230. |
| 盲盒产品消费者的情感体验影响因素研究 |
| The Influencing Factors of Consumers’ Emotional Experience of Blind Box Products |
| 投稿时间：2021-08-01 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.028 |
| 中文关键词: 盲盒 情感体验 扎根理论 消费需求 |
| 英文关键词: blind box emotional experience grounded theory consumer demand |
| 基金项目:安徽财经大学教学研究重点项目(ACJY2019024) |
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| 中文摘要: |
| 目的 以盲盒消费者为主要研究对象，通过分析盲盒产品消费者的情感体验影响因素，探讨情感体验理论在盲盒产品开发中的应用。方法 首先，研究情感体验理论与扎根理论研究的发展现状;其次，通过问卷调查筛选访谈对象，在此基础上通过深度访谈收集与整理数据，运用Nvivo软件进行质性研究分析。研究盲盒产品消费者情感体验影响的内在寓意，并根据研究结果进行分析归纳总结。结果 研究结果表明，消费动机、消费心理、消费需求及消费体验是影响盲盒产品消费者情感体验的核心因素。结论 情感体验是盲盒产品创新与发展的重要方向，情感体验理论在盲盒产品研究中具有重要的应用价值，通过了解盲盒产品与消费者情感体验的关系，总结经验，从情感化的角度设计盲盒产品，可以满足消费者的情感需求，为盲盒产品设计提供参考依据，使盲盒产品朝着人性化方向发展，提升盲盒产品文化自信。 |
| 英文摘要: |
| The consumers of blind box are taken as main research object. Through the research on the influencing factors of consumers' emotional experience, the application of emotional experience theory in the development of mystery toy boxes is discussed. First, the current development situation about the research on emotional experience theory and grounded theory is researched. Second, through questionnaire survey to screen interviewees, collect and sort out data by in-depth interview based on questionnaire survey. Nvivo software is used to conduct qualitative research and analysis. The intrinsic implication of influence of emotional experience on consumers of blind box is researched and the conclusion is finally analyzed and summarized according to the research result. The research result shows that consumer motivation, psychology, demand, and experience are the core factors that affect the emotional experience of the consumers of blind box products. Emotional experience is the important direction of innovation and development of blind box, and is of significant application value to the research of blind box. By understanding the relationship between blind box and consumers' emotional experience, and summing up the experience, designing blind box products from the perspective of emotion can meet the consumers’ emotional needs and provide reference basis for blind box product design, the blind box product can be developed towards humanization and its cultural confidence can be improved. |
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