| 姚桂丹,宋武.妈祖文化视域下的表情符号设计研究[J].包装工程,2021,42(22):280-284. |
| 妈祖文化视域下的表情符号设计研究 |
| Emoticon Design from the Perspective of Mazu Culture |
| 投稿时间：2021-06-30 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.035 |
| 中文关键词: 妈祖文化 表情符号设计 传播 |
| 英文关键词: Mazu culture emoticon design spread |
| 基金项目:2019泉州市社会科学规划重点项目(2019C14);2019福建省社会科学规划一般项目(FJ2019B131);2020教育部人文社会科学研究一般项目(20YJA760067) |
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| 中文摘要: |
| 目的 基于妈祖文化的视角，探究妈祖文化与表情符号设计融合的可能性，打造表情文化产业链，为表情符号的设计开发提供更多的机遇，推动了妈祖文化的对外传播。方法 以妈祖文化为切入点，分析表情符号设计与妈祖文化跨界融合发展的优势。同时，借助具体的案例来阐述两者结合所产生的积极意义，表明巧妙应用妈祖文化的可行性。结论 妈祖文化的融入为表情符号的发展增添了浓墨重彩的一笔，对于增强文化气息及开拓设计思路都发挥着重要作用，易于激发受众的情绪、记忆，引起受众情感和心理的共鸣，从而创造符合受众审美情趣和思维方式的设计作品。由此可见，深入把握两者的关联性，有助于催生新的文化产业形态、传承妈祖文化、开辟表情符号设计新路径。 |
| 英文摘要: |
| Based on the perspective of Mazu culture, this paper explores the possibility of the integration of Mazu culture and emoticon design, and creates the industry chain of expression culture, which provides more opportunities for emoticon design and development, and promotes the external spread of Mazu culture. Taking Mazu culture as the starting point, it analyzes the advantages of emoticon design and Mazu culture's cross-border integration and development. At the same time, it illustrates the positive significance of the combination of the two with the help of specific cases, which indicates the feasibility of clever application of Mazu culture. The integration of Mazu culture has added a strong touch to the development of emoticons. It plays an important role in enhancing the cultural atmosphere and developing design ideas. It is also conducive to stimulating the public's emotion and memory, arousing the public's emotional and psychological resonance, and thus creating design works that conform to the public's aesthetic taste and thinking mode. It can be seen that in-depth understanding of the relationship between the two will help to spawn a new cultural industry pattern, while inheriting the Mazu culture, and opening up a new path for emoticon design. |
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