| 蒋旎,李然,刘春尧,房慧.PAD情感模型在用户情感体验评估中的应用[J].包装工程,2021,42(22):413-420. |
| PAD情感模型在用户情感体验评估中的应用 |
| Application of PAD Emotion Model in User Emotional Experience Evaluation |
| 投稿时间：2021-06-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.054 |
| 中文关键词: 产品设计 情感体验 PAD 情感空间 评估 |
| 英文关键词: product design emotional experience PAD emotion space evaluation |
| 基金项目:教育部人文社会科学研究青年基金(19YJC760044);四川省哲学社会科学重点研究基地现代设计与文化研究中心项目(MD20C001);四川省哲学社会科学重点研究基地老龄事业与产业研究中心重点项目(XJLL2019002);四川省民办教育协会重点课题(MBXH21ZD29);西南交通大学研究生院校内实践基地项目 |
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| 中文摘要: |
| 目的 针对产品设计过程中对用户情感体验评估有快速、准确且高适应性的需求，提出了一套基于PAD情感模型的用户情感体验评估方法。方法 选取3款移动端医疗类应用软件，设定条件进行挂号任务测试，借助PAD情感量表及情感空间算法获得被试者完成任务及其过程中情感体验的愉悦度(Pleasure)、激活度(Arousal)与优势度(Dominance)的值及情感倾向类型，同时收集整理测试过程中的操作录屏视频、被试者求助内容与访谈记录，并对两者进行对比、分析和归纳。结果 研究结果表明，PAD情感值、情感倾向符合被试者的情感体验表达，能够用于评估任务的可用性、沉浸性、易用性与体验倾向。结论 此方法简单快捷，技术门槛低，无仪器设备要求，尤其适用于有迭代与更新迅速特征的产品设计评估。 |
| 英文摘要: |
| In order to meet the needs of rapid, accurate and high adaptability of user emotional experience evaluation in the process of product design, a set of user emotional experience evaluation method based on PAD emotion model is proposed. Three mobile medical applications were selected to carry out the experiment, and conditions were set for the registration task test, the subjects’ pleasure, arousal and dominance of emotional experience and emotion tendency type in the process of completing tasks were obtained by PAD emotion scale and emotion space algorithm, at the same time, collect and sort out the video recording of operation, help content of subjects and interview record during the test, and make comparison, analysis and induction. The results show that PAD emotion value and emotion tendency type are consistent with the experience expression of the subjects, and can be used to evaluate the usability, immersion, ease of use and experience tendency of tasks. This method is simple and fast, low technical threshold, no equipment requirements, and especially suitable for product design evaluation with the characteristics of rapid iteration and update. |
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