| 王昕.基于视觉信息系统的城市品牌形象研究[J].包装工程,2022,43(2):221-228. |
| 基于视觉信息系统的城市品牌形象研究 |
| City Brand Image Based on Visual Information System |
| 投稿时间：2021-11-01 |
| DOI：10.19554/j.cnki.1001-3563.2022.02.029 |
| 中文关键词: 城市品牌 城市形象 视觉信息系统 地铁导视系统 深圳 |
| 英文关键词: city brand city image visual information system metro guide system Shenzhen |
| 基金项目:广东省教育厅2016年青年创新人才类项目(2016WQNCX131);深圳市哲学社科规划课题(SZ2020B036);深圳大学艺术学部跨学科融合项目(Y20210608) |
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| 中文摘要: |
| 目的 探究视觉信息系统作为城市形象可视化的重要构成，如何对城市品牌形象产生作用和影响。方法 以深圳地铁导视系统为视觉信息系统的调研主体，通过实地考察、用户观察和访谈等研究方法进行数据收集和分析。结论 基于产品功能层级对深圳地铁导视系统进行用户需求分析，得出稳定而积极的城市品牌形象来自视觉信息系统的基本功能和规范功能，而视觉信息系统的兴趣功能则是形成城市品牌形象策略的关键依据，认为视觉信息系统关系着城市品牌价值的实现。由此，分别从城市服务品质、城市文化自信、城市人文关怀和城市创新风貌的角度提出城市品牌形象策略:(1)强化视觉信息系统的核心功能;(2)传递视觉信息系统的美学价值;(3)完善无障碍向导设施;(4)研发智能化向导设备。 |
| 英文摘要: |
| To explore the influence of visual information system as an important component of city image visualization, how to produce role and influence on the city brand image. Taking Shenzhen metro guide system as the research object for visual information system, data collection and analysis were carried out through field investigation, user observation and interview. Analyzing user needs from Shenzhen Metro guiding system based on the product function level, results showed that the stable and positive image for city brand came from Basic Function and Regulating Function of visual information system, and Interest Function of visual information system was the key basis for putting forward the strategy of city brand image, and it was concluded that the visual information system was related to the realization of city brand value. Therefore, putting forward the city brand image strategy from the aspects of city service quality, city culture self-confidence, city humanistic care and city pioneering spirit:(1) Strengthen the core function of visual information system; (2) Transmit aesthetic value of visual information system; (3) Improve barrier free guide measures; (4) Develop intelligent guide equipment. |
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