| 姜晓慧.泉城地域文化在文创产品设计中的应用[J].包装工程,2022,43(2):319-324, 351. |
| 泉城地域文化在文创产品设计中的应用 |
| Application of Regional Culture of City of Springs in Cultural and Creative Product Design |
| 投稿时间：2021-08-09 |
| DOI：10.19554/j.cnki.1001-3563.2022.02.042 |
| 中文关键词: 地域文化 文化基因 文创产品设计 泉城济南 |
| 英文关键词: regional culture cultural gene cultural and creative product design City of Springs (Jinan) |
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| 中文摘要: |
| 目的 对地域文化基因在文创产品设计中的应用进行研究，探讨如何塑造具有独特地域文化特征和城市魅力的文创产品，并提出文创产品设计在地域文化基础上的设计方法及如何满足受众对文化再现的需要。方法 以泉城济南文创产品为例，结合代表性作品，总结其审美的文化特征，借用生物学的基因概念，推理出系统的地域文化基因构成、地域文化基因图谱，探讨地域文化及构成内容，总结出地域文化遗传基因的再现理念。结论 地域文化是城市互相区别、彰显个性的重要基因，在文创产品设计过程中，注重文化差异化的表现因素，有助于地域文化实现视觉上的复原和再现，修复丢失的文化记忆，在形成文化认同的同时产生心理归属，使城市可持续发展，构建市民高质量的精神生活。 |
| 英文摘要: |
| The purpose of this paper is to study the application of regional cultural gene in cultural and creative product design, discuss how to shape cultural and creative products with unique regional cultural characteristics and urban charm, and put forward the design method of cultural and creative product design based on regional culture and how to meet the needs of the audience for cultural reproduction. Taking the cultural and creative products of City of Springs (Jinan) as an example and combined with representative works, the aesthetic cultural characteristics are summarized and the genetic composition and gene map of regional culture are deduced based on the genetic concept of biology, the regional culture and its composition are discussed, and the idea of reproducing the gene of regional cultural heritage are summarized. Regional culture is an important gene for cities to distinguish from each other and reveal their personality. In the design process of cultural and creative products, focusing on the performance factors of cultural differentiation helps regional culture achieve visual rehabilitation and reproduction, repair the lost cultural memories, generate psychological belonging while forming cultural identity, make the urban sustainable development, building a high-quality spiritual life for citizens. |
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