| 曹心蕊,李明珠.无意识设计中的行为激发在家用烘焙器具设计的应用[J].包装工程,2022,43(4):103-109, 119. |
| 无意识设计中的行为激发在家用烘焙器具设计的应用 |
| Application of Behavioral Stimulation in Unconscious Design in Household Baking Product Design |
| 投稿时间：2021-11-19 |
| DOI：10.19554/j.cnki.1001-3563.2022.04.011 |
| 中文关键词: 无意识设计 行为激发 用户 家用烘焙器具设计 |
| 英文关键词: unconscious design behavioral stimulation user household baking product design |
| 基金项目:高校哲学社会科学研究项目(2018SJA1081);教育部产学合作协同育人项目(201902177003) |
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| 中文摘要: |
| 目的 无意识设计可以唤起人们对新鲜事物的熟悉感，使用户与设计真正达到有效沟通。着重探讨行为激发在设计中的应用，旨在探索将用户无意识行为融入设计以减少用户的使用负担，为用户带来使用乐趣和成就感，为家用烘焙器具的设计应用带来指导意义。方法 对“无意识”概念、“无意识设计”理念等理论进行梳理;对行为激发的设计应用方式进行分析，归纳出原理模型图并进行阐述和说明，并列举经典设计案例加以佐证;最终通过家用烘焙器具的设计实践来论证原理模型图的可行性。结果 将行为激发方式原理模型应用于家用烘焙器具的设计实践，可以有效指导用户进行正确操作。结论 无意识设计中的行为激发方式，在用户与产品间产生了良性互动、建立了协调关系。在当今日趋个性化、情感化的大环境下，以烘焙器具这类生活用品为载体，以期在细节中体现更多的情感关怀。 |
| 英文摘要: |
| “Unconscious design” evokes people's familiarity with new things, which contributes to achieve effective communication truly between users and design. This article focuses on the application of behavioral stimulation in design, and aims to explore ways to integrate user unconscious behavior into design to reduce users’ burden, which brings the fun and a sense of accomplishment to users, and provides guidance for the design and application of household baking appliances.The concept of “unconscious” and the concept of “unconscious design” are summarized. This paper analyzes the design application mode of behavioral stimulation, summarizes the principle model diagram for elaboration and explanation, and enumerates classic design cases for proof. Finally, the feasibility of the principle model diagram is demonstrated through the design practice of household baking appliances. The application of behavioral excitation mode principle model to the design practice of household baking utensils can effectively guide users to operate correctly. Behavioral stimulation of “unconscious design” establishes a benign interaction and coordination relationship between users and products. In the context of personalization and emotional design, with baking utensils as the carrier, it reflects more emotional care in the details. |
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