| 王孟孟,曾凡桂.基于用户接受度的老年人短视频学习APP设计研究[J].包装工程,2022,43(4):203-209. |
| 基于用户接受度的老年人短视频学习APP设计研究 |
| Research on APP Design of Short Video Learning for the Elderly Based on User Acceptance |
| 投稿时间：2021-09-25 |
| DOI：10.19554/j.cnki.1001-3563.2022.04.025 |
| 中文关键词: 接受度 老年人 短视频 线上学习 APP设计 |
| 英文关键词: acceptance elderly short video online learning APP design |
| 基金项目:湖南省教育厅科学研究青年项目(21B0651) |
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| 中文摘要: |
| 目的 通过调查老年人对短视频学习的接受度，探索面向老年人的短视频学习APP设计。方法 首先运用文献调研法对基础理论进行探讨，然后运用深度访谈法、问卷调查法调研老年人对短视频学习的接受度，最后运用专家调查法和用户测试法对实践成果“秉烛”APP进行可用性测试。结果“学习内容”“学习时间成本”是影响老年人对短视频学习接受度的主要因素，老年人对“智能手机使用不熟悉”和“现有APP的易用性差”会降低老年人对短视频学习的接受度。结论 通过调查老年人对短视频学习的接受度，以及分析影响接受度的主要因素，得到老年人短视频学习APP的设计要点。此方法为设计实践提供可靠的依据，从而对设计出让老年人更易接受的短视频学习APP具有重要的意义。 |
| 英文摘要: |
| This paper aims to explore the design of the short video learning APP for the elderly by investigating the acceptance of short video learning by the elderly. Firstly, the basic theory was discussed by using the literature research method, then to investigate the acceptance of short video learning by the elderly was investigated by using the in-depth interview method and questionnaire survey method, and finally, the practical results of “Bingzhu” APP was made usability testing by using the expert survey method. The content of learning and the cost of learning time are the main factors to affect the learning of short videos by the elderly. The elderly who are “unfamiliar with smartphone use” and “poor usability of existing apps” are less receptive to short video learning. By investigating the acceptance of the elderly to the short video learning and analyzing the main factors affecting the acceptance, the main points of the design of the short video learning APP for the elderly are obtained. This method provides a reliable basis for design practice, thus it is of great significance to design a short video learning APP that is more acceptable to the elderly. |
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