| 摘要: |
| 目的 分析基于符号的传播特性、文化符号的内涵和视觉性，对北京2022年冬奥会文化符号的设计进行分析，旨在为未来冬奥会文化符号的设计提供有益借鉴。方法 以符号学和文化符号为理论基础，从符号的符形与符义、能指与所指等角度，对北京冬奥会文化符号设计理念与造型设计进行分析，引申出北京冬奥会文化符号的意指内涵，从而得出北京冬奥会文化符号的设计特征。此外，北京2022年冬奥会文化符号具有很大的传播价值，可以传递本国的文化价值、彰显深厚的审美价值、凝聚奥林匹克的社会价值。结论 冬奥会文化符号是向世界传递冰雪文化和民族文化的重要媒介，是世界文明进行交流与沟通的桥梁，其设计理念要传承民族传统文化的内涵，设计形式要注重创新和突破，从而实现与世界文化的交融。 |
| 关键词: 北京2022年冬奥会 符号 文化符号 传播价值 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.023 |
| 分类号:TB472 |
| 基金项目: |
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| Cultural Symbol Design and Communication Value of Beijing 2022 Winter Olympics |
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ZHANG Rui, WANG Jin
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(Beijing Forestry University, Beijing 100083, China)
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| Abstract: |
| The paper intends to analyze the design of cultural symbols of Beijing 2022 Winter Olympic Games based on the communication characteristics of symbols, and the connotation and visuality of cultural symbols, with the aim of providing useful reference for the design of cultural symbols of future Winter Olympic Games. Based on the theoretical basis of semiotics and cultural symbols, the design concept and design of Beijing Winter Olympic Games cultural symbols are analyzed from the viewpoints of symbolic form and symbolic meaning, signifier and signified, and the meaning of Beijing Winter Olympic Games cultural symbols are derived from their design characteristics. Meanwhile, the cultural symbols of Beijing 2022 Winter Olympic Games are of tremendous cultural transmission value to promote the Chinese cultural value, express profound aesthetic value and unite the social value of Olympic Games. The cultural symbols of Winter Olympic Games are important media for transmitting winter culture and national cultures, and they bridge the communication of world civilization. The design concept of the symbols should carry the connotations of the traditional culture and the design form should focus on innovation and breakthrough, so as to realize the blending with the world culture. |
| Key words: Beijing 2022 Winter Olympics Game symbols cultural symbol cultural transmission |
