| 顾芮冰,张丙辰,张仁杰,李寻,杨俞玲.基于AHP层次分析法的儿童电子绘本角色面孔绘图方式研究[J].包装工程,2022,43(10):221-231. |
| 基于AHP层次分析法的儿童电子绘本角色面孔绘图方式研究 |
| Role Face Drawing Methods of Children's Electronic Picture Books Based on AHP Nalytic Hierarchy Process |
| 投稿时间：2022-01-06 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.027 |
| 中文关键词: 眼动 学龄前儿童 电子绘本 绘本角色 绘图方式 层次分析法 |
| 英文关键词: eye movements preschool children electronic picture books picture book roles drawing methods analytic hierarchy process |
| 基金项目:江苏师范大学研究生科研与实践创新计划(2020XKT197);教育部人文社会科学研究规划基金(18YJAZH123) |
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| 中文摘要: |
| 目的 通过解析学龄前儿童对不同绘图方式的视觉认知特点，总结主流绘图方式的特征，为优化绘本角色面孔设计提供参考。方法 记录被试对象加工不同绘图方式角色面孔时的眼动数据，分析数据并筛选眼动指标，结合层次分析法提炼绘本设计准则，构建层次结构模型。通过模糊矩阵进行层次权重计算，计算各级层次准则权重值。结果 提炼电子绘本角色面孔的设计准则，将9项眼动指标作为子准则评定系数引入层次模型，进行权重计算，获知儿童对设计准则中绘图方式的偏向次序，得到引导性与吸引性的排序结果一致，易记性排序截然相反，继而总结出基于引导性、易记性、吸引性的绘本角色设计方法。结论 基于层次分析法的学龄前儿童电子绘本角色面孔研究以客观权重解析了儿童对不同绘图方式的视觉加工特征，总结出3种设计准则中绘图方式与儿童的绘本阅读效率、阅读兴趣间的相互影响，为后续设计主题性绘本提供了一定的参考，从而实现绘本对学龄前儿童的教育功能。 |
| 英文摘要: |
| The paper aims to summarize the characteristics of mainstream drawing methods and provide references for optimizing the character face design of picture books by analyzing the visual cognitive characteristics of different drawing methods of preschool children. The eye movement data of the subjects when processing the character faces in different drawing methods is recorded and analyzed, the eye movement indicators are filtered, the fuzzy analytic hierarchy process is combined to refine the drawing book design guidelines, and a hierarchical structure model is built. The fuzzy matrix is used to calculate the level weight, and the weight value of each level criterion is obtained. The three design criteria for the character faces of the electronic picture book are refined, nine eye movement indicators are introduced as sub-criteria evaluation coefficients into the hierarchical model, and weight calculations are performed to learn the child's preference order for the drawing methods in the design criteria, and obtain guidance and attractiveness. The ranking results are the same, but the memorability ranking is completely opposite, and then a picture book character design method based on guidance, memorability, and attractiveness is summarized. Based on the analytic hierarchy process, the study on the role and face of the electronic picture book for preschool children analyzes the children's visual processing characteristics of different drawing methods with objective weights, and summarizes the interaction between the drawing method and the children's picture book reading efficiency and reading interest in the three design guidelines. The influence provides a certain reference value for the subsequent design of thematic picture books, so as to realize the educational function of picture books for preschool children. |
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