| 马瑞果,林伟.基于地域文化的文创产品设计新思路探索[J].包装工程,2022,43(10):312-318. |
| 基于地域文化的文创产品设计新思路探索 |
| Exploration of New Ideas for Cultural and Creative Product Design Based on Regional Culture |
| 投稿时间：2021-12-27 |
| DOI：10.19554/j.cnki.1001-3563.2022.10.037 |
| 中文关键词: 地域文化基因 文创产品设计 科技融合 设计思路 |
| 英文关键词: regional culture gene cultural and creative product design integration of science and technology design ideas |
| 基金项目:2021年度国家社科基金艺术学项目(21BG105) |
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| 中文摘要: |
| 目的 研究传统文化基因赋能地域文创产品的创意设计思路，旨在提升文创产品的市场价值与文化品味，使富有地域文化特色的产品走进人们的日常生活。方法 分析现有文献的研究方向和设计思路，探索和总结地域文创产品设计创新的突破口。借用生物学中的遗传基因概念，以生物基因逆转录的过程类比地域文化基因的提取过程，将地域文化基因分为主体基因、附着基因、混合基因和变异基因4个类别，以此提出典型基因提炼重构、延伸内涵情境共鸣、文化融合创新应用及科技驱动文创升级4个设计思路，并以闽南地域文化为例进行分析验证。结论 在满足用户及市场需求的基础上，将地域文化基因融入文创产品设计中，凸显地域特色的同时谋求大众文化认同，以科技助力提升产品附加值，从而促进区域文化创意产业发展，望所提出的设计思路能为同类地域文创产品设计提供参考和方向。 |
| 英文摘要: |
| The paper aims to study traditional cultural genes empowering the creative design ideas of regional cultural and creative products and enhance the market value and cultural taste of cultural and creative products, so that products rich in regional cultural characteristics can enter people's daily life. Analyze the research direction and design ideas of the existing literature, and explore and summarize the breakthroughs in the design and innovation of regional cultural and creative products. With the concept of genetic genes in biology, the process of reverse transcription of biological genes is analogous to the process of extracting regional cultural genes, and regional cultural genes are divided into four categories:main genes, attached genes, mixed genes and variant genes. Four design ideas are proposed, namely, extraction and reconstruction of typical genes, extension of connotation and situational resonance, cultural integration and innovative application, and science and technology driving the upgrading of cultural innovation. The regional culture of Southern Fujian is analyzed and verified as an example.On the basis of meeting the needs of users and the market, integrating regional cultural genes into the design of cultural and creative products can highlight regional characteristics and seek popular cultural recognition, with technology to help increase the added value of products and promote the development of regional cultural and creative industries. It is hoped that the design ideas can provide references and directions for the design of cultural and creative products in similar regions. |
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